Point Of The Story Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]
Mar 10, 2026
Alice Björkstrand, Meta ads specialist and course creator, returns to demystify paid social. She breaks down the $20/day starter plan, how lead gen, visibility, and retargeting work together, and which ad creatives (reels, carousels, curiosity vs direct) are winning now. Practical timelines, budget splits, and the Appetizer Theory for lead magnets keep the conversation grounded and actionable.
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Episode notes
Use CTR And Opt-In Rate To Pinpoint Issues
- Diagnose conversion problems by splitting ad vs. page metrics: CTR >1% but low opt-ins means fix the landing page.
- Mirror ad messaging on the page and place the form above the fold to reduce friction.
Mix Curiosity And Direct Ads To One Page
- Run both curiosity-style and direct ads to the same sales page to reach different awareness stages.
- For direct ads include clear solution messaging and consider listing the price for low-ticket offers.
Use Talking Head Reels And Story Carousels
- Prioritize reels speaking to camera and storytelling carousels; both formats convert well across campaign types.
- Story carousels that explain an offer's origin or founder story are making a comeback and work for lead, low-ticket, and retargeting ads.