Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?
That was Part 1.
This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.
TOPICS & TANGENTS
— The $20/day beginner strategy
— Visibility ads vs. lead gen ads vs. retargeting ads
— What ad creative is working RIGHT now
— The "curiosity ad" vs. the "direct ad"
— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps
— How to structure your ad budget
— The full timeline for running lead gen, visibility, and retargeting ads
— The bird phase that apparently hits every woman at 32
POINT OF THE STORY
Your lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.
Love you, mean it. 🖤
ALICE LINKS
— Follow Alice on Instagram and Threads
— Check out her website
— Subscribe to her newsletter
— Check out her course for meta ads, Flow
— Grab her plug and play funnel toolkit
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”
This episode was edited by Adrienne Cruz.
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