When's the last time you looked at your old blog posts?
Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.)
I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strategist, and the woman who is single-handedly removing the remnants of my past life from my website one post at a time.
Eden creates custom blog strategies for creative entrepreneurs that combine personality and SEO — so your blog doesn't just exist but actively works for you. She's written blogs across 30+ industries and believes every business can benefit from a blog strategy.
We're talking about why updating your old blogs is one of the smartest SEO moves you're not making, how to know which posts to prioritize, and the full step-by-step process Eden uses to take a crusty old blog and make it work again.
TOPICS & TANGENTS
— Google already likes your old blogs, so use that to your advantage
— Updating a blog counts as fresh content
— The step-by-step process Eden uses to update a blog post from top to bottom
— How to figure out which blogs to prioritize first
— Internal links, external links, backlinks
— The publish date debate: is it deceitful to update it?
— How to use Google Search Console to get your updated blog re-indexed fast
— Why embedding your podcast episodes in your blogs is an accessibility and SEO win
— The leggings tier list nobody asked for but everyone needed
— Is it cheating for a copywriter to hire a blog writer?
POINT OF THE STORY
Your old blogs are assets, not archives. Update them, re-publish them, and put them back to work!
Love you, mean it. 🖤
EDEN LINKS
— Follow Eden on Instagram and Threads
— Check out her website
— Subscribe to her newsletter, Copy Connections
— Grab her free blog content calendar
— Check out her blog writing services
— Read her blog
— Her walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— Aerie Offline leggings
— Past episode: Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle
— Mariah Magazine Free Alt Text Generator
This episode was edited by Adrienne Cruz.
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