Point Of The Story How to Know When You’re Ready to Hire an OBM With My Squirrel Wrangler Claire French
I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too.
She's here, let's get into it!
I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around one very specific type of founder: the ones who are exceptional at what they do but whose backend looks like a Pinterest board that caught fire. She's the reason my inbox doesn't give me hives, my launches don't fall apart, and I can actually go on a date without thinking about my Dubsado.
TOPICS & TANGENTS
— What an OBM is (and why it's not the same as a VA or a tech person)
— The pitch that landed Claire the job
— The "big three" framework that will change how you think about delegation
— How to know you're ready to hire an OBM
— The Slack system that keeps my squirrel brain from losing its shit
— Why the ROI of working with an OBM has nothing to do with money
— The sneaker wall, the sour gummy worms, and 75 pairs of Air Jordans in display boxes
— Why I still haven’t updated all my funnels (do as I say, not as I do)
POINT OF THE STORY
You don't have to do everything yourself! When you stop white-knuckling every task and let the right person into your business, you get more done, make more money, and actually have a life (which is the whole point, right?).
Love you, mean it. 🖤
CLAIRE LINKS
— Follow Claire on Instagram and Threads
— Check out her website
— Browse her services
— Her walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week.
— Check out my website betweenthelinescopy.com.
OTHER LINKS
— The Squirly Substack Post: 6 questions to ask yourself before you impulse-buy something
Note: Sara mentioned that her episode with The Hot Girl CFO came out before this one, but it hasn’t been released at the time of this episode’s publication. That one’s coming soon!
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
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