

Point Of The Story
Sara Joelle
Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all.
New episodes every Thursday!
New episodes every Thursday!
Episodes
Mentioned books

Jan 22, 2026 • 36min
31 Things I Don’t Give a Fuck About Anymore at 31
A candid list of 31 things the host stopped caring about at 31. Topics include ditching thongs for comfort, unfollows and email unsubscribers, abandoning a personal Instagram, questioning legal marriage, and refusing to perform for others. Other highlights: setting boundaries on respect, repelling people unapologetically, skipping yearly reinventions, and choosing comfort and honesty over perception.

17 snips
Jan 15, 2026 • 40min
If You Want A Village, You Have To Be A Villager: Here's How To Become One
A lively take on how to build real community by first becoming the kind of person who shows up. Short, low-pressure plans, neighborly favors, and making small gatherings feel like events get highlighted. The episode explores inviting yourself in, texting people when you think of them, and why asking for help is actually a community-building move.

Jan 8, 2026 • 1h 21min
How I'm Making My Golden Year the Best One Yet: The Inside Scoop on My 6-Figure Copywriting Business
If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted…This episode is basically my entire business journey in one hour and 15 minutes.I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.TOPICS & TANGENTS— 2021: A growth/survival year (international move, divorce, $30K in dental bills)— How I launched Site Series to pay off my periodontist— 2023: The year I saw 9 concerts— My “spending money is an ick” series that took over TikTok— 2024: Energy shift and quantum leaping into my best year— How I went from "I have to survive" to "I have everything I want"— Why 2026 is about doing LESS— The 6 questions I ask myself before making any purchase— My golden year goalsPOINT OF THE STORYSometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— All my Epilogues: 2021, 2022, 2023, 2024— All my Prologues: 2022, 2023, 2024, 2025— Past episode: What Even Is A Quantum Leap? with Kaitlyn KesslerThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

17 snips
Dec 25, 2025 • 42min
How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar
Discover effective ways to manage your time with seven unique themed days! Learn about Trash Can Day for intentional rest, Backburner Day to tackle neglected tasks, and Action Day to transform your ideas into reality. Embrace Frog Swallow Day to face those annoying chores and Content Day to bring your saved concepts to life. Sarah shares her structured weekly schedule, including dedicated days for appointments and fun activities. With practical tools like Toggle for tracking and Siri Reminders for organization, create a balanced, burnout-free year!

Dec 18, 2025 • 53min
How to Pivot Your Business Without Burning the Entire Thing Down with Morgan Markowski
Morgan Markowski, creator and business consultant who helps founders pivot without panic. She chats about soft pivots as intentional evolution. Short, practical steps for auditing joy, restructuring offers, and sharing your transition publicly. Conversations touch on visibility, finances, and knowing when to change course.

10 snips
Dec 11, 2025 • 59min
How To Name Literally Anything (Even If You’re An Overthinker) by Katie With The Good Names
Katie (26&thensome) is a naming strategist and former copywriter who crafts memorable brand and product names. She talks about why naming is overthought, her ABC-to-OMGs method for setting criteria, how she tests name ideas with recall and pitch checks, when to pick clear vs clever service names, and practical tips like free-association, generating lots of options, and domain/handle concerns.

Dec 4, 2025 • 54min
Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait
Consciously Cait, a fertility awareness educator, shares invaluable insights about understanding menstrual cycles. She dispels myths about periods being the cycle's main event and discusses the nuances of PMDD versus PMS. Cait provides practical tips for each cycle phase, including dietary needs during the luteal phase and how to align your business activities with your energy levels. Listeners learn effective tracking methods and the significance of cervical mucus, ensuring they can work harmoniously with their bodies.

13 snips
Nov 27, 2025 • 60min
Client Experience for Squirrel Brains with Fran from The Passions Collective
In this engaging discussion, Fran from The Passions Collective, a client experience architect and Notion specialist, shares her insights on creating a supportive client experience. She emphasizes the importance of aligning systems with your unique brain and avoiding the trap of excessive automation. Fran advises testing platforms to find what truly works and reveals how too-polished welcome guides can complicate rather than clarify. Ultimately, she champions simplifying processes for a more enjoyable business experience that also benefits clients.

Nov 20, 2025 • 1h 4min
How to Remember to Eat Lunch: Squirrel’s Guide to Feeding Yourself with Registered Dietitian Claire Rifkin
Claire Rifkin, registered dietitian known for practical, ADHD-friendly meal planning, shares simple strategies to stop skipping lunch. She covers mechanical eating, scheduling lunch as nonnegotiable, macronutrients for brain fuel, sensory food aversions, quick three-minute snacks, and meal-planning hacks like anchor meals and visibility tricks.

Nov 13, 2025 • 1h 2min
How to Expand Your Capacity to Attract More of What You Want with Maia Benaim
In this engaging conversation, Maia Benaim, a writer and mentor known for her work in empowering women in business, discusses the power of nervous system capacity. She explains how we're often held back by our hidden agendas and the importance of stability in achieving our goals. Maia shares insights on how our beliefs shape our perceptions and even discusses quirky personal stories, like her past hoarding of Korean face masks. Finally, she emphasizes the need to embody the version of ourselves that can attract more abundance and success.


