Point Of The Story

In this engaging conversation, Maia Benaim, a writer and mentor known for her work in empowering women in business, discusses the power of nervous system capacity. She explains how we're often held back by our hidden agendas and the importance of stability in achieving our goals. Maia shares insights on how our beliefs shape our perceptions and even discusses quirky personal stories, like her past hoarding of Korean face masks. Finally, she emphasizes the need to embody the version of ourselves that can attract more abundance and success.

Me if one more person asks whether or not they should put their pricing on their site:🧍‍♀️➡️🚪➡️🌱😵(You’ll understand that emoji sequence when you listen!)Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!TOPICS & TANGENTS— Why you’re afraid of repelling people who can't afford you— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere— Why not including pricing makes you look like you started your business yesterday— The fuck-ass-man theory of client selection— Wedding vendors… we need to talk!— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"— How to display pricing even if you're scaredPOINT OF THE STORYPut your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— My reel of me lying face down on the grass and the inspiration behind it— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian MinterTIMESTAMPS00:00 The Question That Rage Baits Me Every Single Day04:49 Primary Reason to Include Pricing: Pre-Qualifying10:21 The Fuck-Ass Man Theory of Client Selection13:13 Eliminating Pricing Debates And Making Future Clients Happy19:25 Debunking All Your Objections!26:26 Point of the StoryThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Nicole Marguerite Gray, a digital reputation strategist, brings her expertise to the table, convincing us why LinkedIn deserves a second look. She shares tips on transforming your profile into a sales page and discusses the effectiveness of the 11-touch rule for visibility. Nicole argues that a strong LinkedIn can even replace a website. With strategies for crafting compelling headlines and banners, she helps us reimagine what posting looks like on this platform. Get ready to embrace LinkedIn with confidence and creativity!

Dive into the world of website creation as a passionate creator unveils her ambitious 70-page site! Discover the reasoning behind the relaunch of a perfectly good website, and learn essential tips on DIYing your own copy. Uncover the various page categories, from core offerings to hidden backside gems that enhance user experience. Delve into strategies like keyword research, social proof, and effective audience engagement. It's a treasure trove of insights for anyone looking to level up their online presence!

Chelsea Riffe, a podcast strategist and pitching expert, dives into the art of 'orbit jumping,' explaining how to borrow audiences for greater visibility. She discusses the common pitfalls of poor pitches and shares her three essentials for crafting the perfect pitch. Chelsea emphasizes that pitching isn't just for business—it's a vital skill for everyday scenarios like negotiations and dating. With stories of successful asks, including a savvy apartment deal in Cape Town, Chelsea's insights will make you rethink your approach to getting 'yes' in all areas of life.

When men talk about their revenue, they're "transparent" and "successful, “but when women do it, suddenly it's girl boss? Bullshit. Talking about money isn't #bossbabe! It's just being confident about the business you built.This is my first real solo episode of Point of the Story 2.0 (no more seasons, just me in your ears every Thursday forever), and I'm coming in HOT with the exact breakdown of how I make about $400k a year in my business.I'm walking you through every single way I make money — the services that account for half my income, the brand new $31/month subscription I just launched, and all the stuff I barely mention but still brings in cash.TOPICS & TANGENTS— The 11 income streams: services, programs, courses, workshops, templates, digital products, subscriptions, newsletter sponsorships, podcast sponsorships, affiliate income, and Substack— How website copywriting services make up 50% of my income (and why I rarely talk about them)— Why my OBM Claire nearly fainted when she saw the price of my new offer— The difference between a $7,900 website and a $30,000 website project— Success Story: my most prized possession and signature group mentorship program— Site Series Sprint and why it's the most comprehensive website copywriting course on the internet (I said what I said)— How newsletter sponsorships accidentally popped off— The Back To December pop punk cover I'm obsessed with (but you'll have to stick around until the bloopers for that one!)POINT OF THE STORYThere are a million different ways to make money in your business, and it's not girl boss to talk about your success. If someone thinks you're annoying for confidently discussing your income, they're not cooler than you — they're just not satisfied with their own life. Nobody cooler than you ever made fun of you. Remember that!GIVEAWAYLeave a review for the podcast and DM it to me at @btlcopy for a chance to win a 30-minute one-on-one strategy call with me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Chelsea Riffe, Mariah Magazine, Claire French, Tori Sprankel— The $30,000 website— Use code BTLCOPY at Tonic Site Shop and Eldest Daughter Studio— Check out my services, Success Story (group mentorship for copywriters), Site Series Sprint (website copywriting course), my website copywriting template, and all other resources in my shop!TIMESTAMPS00:00 Welcome to Point of the Story 2.0!02:18 Ripping Off the Girl Boss Band-Aid07:23 Income Stream #1: Services16:57 Income Stream #2: Programs20:22 Income Stream #3: Courses23:27 Income Stream #4: Workshops26:36 Income Stream #5: Templates29:09 Income Stream #6: Digital Products30:52 Income Stream #7: Story Subscription Swipe File (Brand New Membership!)34:49 Income Streams #8 & #9: Newsletter & Podcast Sponsorships35:14 Income Stream #10: Affiliate Income37:23 Income Stream #11: Millionaire Moment on Substack38:34 Point of the StoryThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.TOPICS & TANGENTS— My gift card birthday system for December babies— My friend who thought "walkout song" meant funeral music— Why people are nosy as fuck and DO want to hear what you had for breakfast— My journey rating every chai latte on Cape Cod— The upcoming Season 3 guest lineup that's absolutely stackedPOINT OF THE STORYPeople want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!GIVEAWAYThis podcast episode features my first very ad, and, of course, it’s for a giveaway!If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:1. Rate this podcast2. Leave me a review on Apple Podcasts3. Comment what you love about the podcast on SpotifySend me evidence in Instagram DMs @btlcopyLove you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Past Episode: “No One Gets What You Do? Clarify Your Messaging with Abbie Radford”TIMESTAMPS00:00 Intro04:45 What's Your Nut?25:03 If Your Brain Had a Pop-Up Ad, What Would it Be Trying to Sell You Right Now?27:36 If Your Life Had a Warning Label, What Would It Say30:52 What’s Something You Would Win an Olympic Gold Medal In?33:46 What’s Something You Thought You’d Have Figured Out By Now, But You Don’t?36:48 If You Had a Walkout Song, What Would It Be?41:24 ClosingThis episode was edited by Adrienne Cruz.

The most requested guest FINALLY makes his debut!That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.This might be the shortest and most chaotic episode in Point of the Story history, forever and always.TOPICS & TANGENTS— Candy, candy, and more candy— TOYYYYYYYSSSS!!!!— Why 304 + 568 is apparently advanced mathematics— Wesley’s life goals— Live popcorn ASMR nobody orderedPOINT OF THE STORYWesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.GIVEAWAYWant a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Adrienne Cruz, a podcast manager and editor who handles editing, strategy, and listener engagement, joins to unpack listener psychology. They explore the three listener stages, using surprise and pattern interruption to hook people, why the first 60 seconds matter, crafting clickable titles, and how editing preserves authenticity while tightening pace.

KP of Jupiter Content Co, a social media strategist known for the Content Constellation nine-grid, breaks down Instagram strategy into a simple, strategic system. They explain what belongs in a nine-grid and how it functions like an Instagram landing page. Conversations also touch on price transparency, how KP structures their nine-grid service, and playful tangents that keep things lively.