Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jeff Reine, co-founder of Everything Machines and creator of Everything Cache, helps websites be readable to LLM crawlers. He explains why readability is the clearest sign content is invisible to LLM bots. He outlines deterministic audits and signals that score site readability and talks about shifting from search-and-discover to ask-and-answer with AI-first infrastructure.

Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing and platform strategy. He explains why enterprise websites need brand-side caches to be readable by LLM crawlers. He highlights how sites currently fail to talk to search bots. He stresses the need for dual communication strategies for humans and automated systems.

Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing and platform strategy, explains why treating LLM optimization like traditional SEO is a mistake. He discusses how LLM crawlers differ from Googlebot. He outlines a strategic framework and introduces Everything Cache to make sites readable for AI systems without rebuilding human-facing pages.

Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing, built Everything Cache to make brand content readable for LLM crawlers. He discusses the shift from search to ask-and-answer behavior. He covers hallucinations and brand truthfulness. He explains structuring sites for bot consumption and the idea of a parallel publishing layer for AI-first discovery.

Chris Golec, founder and CEO of Channel99 and former Demandbase founder, is a B2B marketing tech and attribution veteran. He explains how Channel99 uncovers hidden website visitor sources and fixes dark funnel attribution. Conversation also covers AI decision engines that build media plans fast and why he keeps building companies driven by passion and team culture.

Malte Landwehr, CMO and Chief Product Officer at Peak AI, focuses on AI-driven discoverability and attribution. He discusses practical prompt writing using real customer language. He emphasizes using multiple prompts, personas, and funnel stages. He warns against single-query checks and outlines systematic visibility monitoring across prompts.

Malte Landwehr, CMO and Chief Product Officer at Peak AI, specializes in measuring AI-driven discoverability. He discusses which community sources LLMs cite and how to become visible on those platforms. He covers ethical risks of manipulating conversations and practical tactics like building profiles and working with creators to improve visibility.

Malte Landwehr, CMO and Chief Product Officer at Peak AI, an expert in AI-driven search discoverability. He discusses where brands should invest across the funnel. He covers pragmatic ways to measure AI-driven visibility and self-reported attribution. He explains using customer data and systematic prompt selection to optimize for multiple personas.

Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings AI-driven search strategy experience and a focus on content authenticity. He warns about the risks of large-scale automated content. He discusses why automated articles spike then decline. He outlines measuring AI discoverability beyond traffic and using real customer language to diversify prompts.

Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for self-reported attribution as the most reliable signal for measuring AI discoverability success over traditional traffic metrics. He outlines a systematic approach to prompt research using customer support tickets, sales transcripts, and website search data to understand authentic user language rather than vendor terminology. The discussion covers topic-based prompt clustering strategies and multi-persona funnel optimization for comprehensive AI visibility measurement.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.