Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The biggest mistake brands make when they treat LLM optimization like SEO
Mar 18, 2026
Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing and platform strategy, explains why treating LLM optimization like traditional SEO is a mistake. He discusses how LLM crawlers differ from Googlebot. He outlines a strategic framework and introduces Everything Cache to make sites readable for AI systems without rebuilding human-facing pages.
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LLM Crawlers Don’t Behave Like Googlebot
- Brands assume all bots behave the same way and optimize LLMs like Googlebot.
- Jeff Reine explains LLM crawlers fundamentally differ from Googlebot, so treating them identically fails.