Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

73% of SEO professionals still rely on outdated ranking metrics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses convert both Google and AI search into measurable revenue through fundamental optimization practices. The discussion covers why meta descriptions and titles should prioritize straightforward clarity over character limits, how conversion attribution from organic traffic remains the most reliable KPI while LLM-sourced traffic data proves unreliable, and why technical SEO foundations must precede content optimization to ensure proper indexation and crawlability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A clear take on why common SEO tactics are overcomplicated and how simplicity wins. Practical tips on stripping back meta titles and descriptions for real-world testing. A look at AI-driven search and how personalization raises lead quality. Emphasis on measuring conversions instead of chasing raw traffic.

Jade Pruitt, founder of Hello SEO and ROI-driven consultant helping small businesses turn search into revenue. She talks about why core technical SEO still matters. She explains prioritizing conversions over traffic in the AI age. She recommends clear meta titles and descriptions and transparent reporting to prove value.

Kevin Indig, growth advisor and founder of Growth Memo, helps tech companies scale via SEO and content. He talks about why visibility now lives off-site in reviews and communities. He explains meta-thinking as the must-have skill and why teams should shift from traffic metrics to share of voice. He warns about misallocating time when everything seems possible.

Kevin Indig, growth advisor and founder of Growth Memo who has helped companies like Airbnb and G2, challenges common beliefs about AI search. He argues language models do more than predict the next word. He explains how agents expand capabilities, why personalization and time matter, and why visibility often lives off your site.

Discussion about shifting focus from classic SEO to AI-driven visibility and what that means for strategies. They explore how AI overview responses are becoming the default search experience. Conversation covers changing measurement from traffic to share-of-voice and reallocating budgets based on capacity. The episode also touches on building authority beyond your own site amid constant industry change.

Kevin Indig, growth advisor and founder of Growth Memo who advises companies like Airbnb and G2, talks about why visibility now lives offsite and not just on your pages. He argues for swapping absolute metrics for share-of-voice and explains how to test AI visibility assumptions. Short, strategic, and focused on measuring competitive context.

Kevin Indig, growth advisor and founder of Growth Memo who helps companies like Airbnb and G2 with SEO and AI-driven growth. He explores why visibility now lives in reviews, Reddit, and third-party content. He talks measurement shifts from traffic to share of voice and citation tracking. He covers capacity-based budgeting, building mini-products and tools, and testing AI hype with experiments.

Discussion of why visibility remains the primary metric for AI search performance. Exploration of user behavior showing many do not return to AI search and what that means for adoption. Breakdown of a relevance engineering framework blending AI retrieval, content strategy, digital PR, and UX. Examination of measurement approaches that separate inputs, channel performance, and business outcomes.

Garrett Sussman, Director of Marketing at iPullRank, is a data-driven marketer who studies AI search behavior. He discusses why many users abandon AI search after first use. He explores how AI search may expand yet blend into assistant workflows. He outlines relevance engineering, multi-platform visibility, and measurement strategies for AI-driven results.