Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast One skillset that everyone in the industry needs to master
May 8, 2026
Kevin Indig, growth advisor and founder of Growth Memo, helps tech companies scale via SEO and content. He talks about why visibility now lives off-site in reviews and communities. He explains meta-thinking as the must-have skill and why teams should shift from traffic metrics to share of voice. He warns about misallocating time when everything seems possible.
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Visibility Happens Beyond Your Domain
- Visibility is increasingly won off-site through third-party sources rather than your domain.
- The episode notes that reviews, Reddit, and community content now generate the majority of brand mentions and discovery.
Master Meta Thinking
- Meta thinking is the key skill: step back and reflect on your thinking and whether you're working on the right things.
- Kevin Indig says being conscious about where and how you spend time prevents wasting effort when anything is possible.
Consciously Prioritize Your Time
- Be conscious about how you spend your time and where you focus your work.
- Kevin Indig warns that when you can work on anything, deliberate prioritization keeps you from getting too close to the screen and losing perspective.