Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Measuring SEO impact beyond rankings and traffic
May 11, 2026
Jade Pruitt, founder of Hello SEO and ROI-driven consultant helping small businesses turn search into revenue. She talks about why core technical SEO still matters. She explains prioritizing conversions over traffic in the AI age. She recommends clear meta titles and descriptions and transparent reporting to prove value.
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Fundamentals Remain The Foundation For AI SEO
- Despite AI hype, foundational SEO tactics still drive the majority of value.
- Jade Pruitt notes conferences shifted from basics to cutting edge, but fundamentals remain the base for AI optimization.
Build Foundations Before Adding AI Tactics
- Start SEO work with strong foundational technical and on-page SEO before layering AI-specific tactics.
- Jade recommends foundational SEO first, then add AI nuances on top for best results.
Write Clear Meta Titles And Descriptions
- Keep meta titles and descriptions clear and straightforward rather than obsessing over character limits.
- Jade found literal, direct page descriptions often move the needle more than strict pixel/character rules.