Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Will AI search continue to expand?
Apr 30, 2026
Garrett Sussman, Director of Marketing at iPullRank, is a data-driven marketer who studies AI search behavior. He discusses why many users abandon AI search after first use. He explores how AI search may expand yet blend into assistant workflows. He outlines relevance engineering, multi-platform visibility, and measurement strategies for AI-driven results.
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AI Search Will Expand Yet Become Invisible
- AI search will expand as an additive capability enabling searches across more scenarios than before.
- Garrett Sussman explains it will also decline as a visible feature because conversational AI will blend into everyday assistant interactions.