Garrett Sussman
Director of Marketing at iPullRank and featured guest discussing enterprise AI search behavior, user adoption patterns, and relevance engineering insights.
Top 3 podcasts with Garrett Sussman
Ranked by the Snipd community
8 snips
Apr 27, 2026 • 38min
The impact of AI Search on search behavior
Garrett Sussman, Director of Marketing at iPullRank and relevance engineering expert, shares enterprise insights from clickstream analysis. He explores why 53% of users abandon AI search, a three-tier measurement approach for AI discovery, a five-pillar relevance engineering framework, and strategies for audience segmentation and optimizing across AI systems.
Apr 30, 2026 • 2min
Will AI search continue to expand?
Garrett Sussman, Director of Marketing at iPullRank, is a data-driven marketer who studies AI search behavior. He discusses why many users abandon AI search after first use. He explores how AI search may expand yet blend into assistant workflows. He outlines relevance engineering, multi-platform visibility, and measurement strategies for AI-driven results.
Apr 28, 2026 • 1min
One practice that you should absolutely be using
Garrett Sussman, Director of Marketing at iPullRank, analyzes enterprise SEO, clickstream data, and relevance engineering for big brands. He discusses AI search behavior and why many users abandon AI modes. He explains a three-tier measurement approach and a five-pillar relevance engineering framework. He also covers reverse-engineering AI search biases and personalization patterns.
