Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The clearest sign a company is not ready for AI-driven discovery
Mar 14, 2026
Malte Landwehr, CMO and Chief Product Officer at Peak AI, focuses on AI-driven discoverability and attribution. He discusses practical prompt writing using real customer language. He emphasizes using multiple prompts, personas, and funnel stages. He warns against single-query checks and outlines systematic visibility monitoring across prompts.
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Focus On Topic Not Exact Prompt Wording
- Don't obsess over exact prompt wording because LLMs understand context, topic, and intent beyond literal phrases.
- Focus on topics rather than single-query phrasing since users rarely reuse exact prompts word for word.
Use Real User Language To Craft Prompts
- Use real user language from support tickets, sales transcripts, site search, and chatbots to craft prompts.
- Feed that terminology into an LLM or your own prompt writing to match how users actually ask questions.
Diversify Prompts By Persona And Funnel Stage
- Generate multiple prompts per topic and diversify prompts by persona and funnel stage when testing visibility.
- Use customer support tickets, sales call transcripts, and site search terms to capture real user terminology for prompts.