Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast What signal do you trust when evaluating AI search visibility
Mar 13, 2026
Malte Landwehr, CMO and Chief Product Officer at Peak AI, specializes in measuring AI-driven discoverability. He discusses which community sources LLMs cite and how to become visible on those platforms. He covers ethical risks of manipulating conversations and practical tactics like building profiles and working with creators to improve visibility.
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Community Sites Drive AI Search Authority
- Community platforms like Reddit and Wikipedia hold disproportionate mindshare for brand authority in AI search contexts.
- The practical step is to map which of those platforms are actually used by LLMs for your target prompts before investing effort.
Build Genuine Visibility Not Synthetic Buzz
- Work to become visible via profiles, influencers, or creators on community platforms to capture AI-driven discoverability.
- Avoid shady tactics like faking user conversations and prefer long-term, ethical brand building instead.