Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast One thing every enterprise website needs to change tomorrow
Mar 19, 2026
Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing and platform strategy. He explains why enterprise websites need brand-side caches to be readable by LLM crawlers. He highlights how sites currently fail to talk to search bots. He stresses the need for dual communication strategies for humans and automated systems.
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Websites Must Speak To Both Humans And Machines
- Enterprise sites currently fail to communicate clearly with automated crawlers, creating missed opportunities in AI-driven search.
- Jeff Reine compares the problem to talking to humans but not Vulcans, illustrating dual audiences: people and machine agents.
Add A Brand Side Cache For LLM Crawlers
- Do add a brand-side cache to enterprise websites to serve machine learners and search bots effectively.
- Jeff Reine explains caches make sites readable for LLM crawlers without rebuilding the human-facing site, enabling dual communication strategies.
Star Trek Analogy Shows Machine Communication Gap
- Jeff Reine uses a Star Trek analogy to show current sites talk to humans but not machine intelligences.
- He says Captain Kirk hears the message but the Vulcans aren't getting it, highlighting the communication gap.