Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How to stay motivated to keep building
Mar 17, 2026
Chris Golec, founder and CEO of Channel99 and former Demandbase founder, is a B2B marketing tech and attribution veteran. He explains how Channel99 uncovers hidden website visitor sources and fixes dark funnel attribution. Conversation also covers AI decision engines that build media plans fast and why he keeps building companies driven by passion and team culture.
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Building Because The Work And Team Matter
- Chris Golec kept building after selling Demandbase because he enjoys company building and culture.
- He described Channel99 as continuing unfinished work from Demandbase and enjoying seeing employees grow into lasting relationships.
Channel99 Continues Demandbase's Original Vision
- Channel99 is framed as a continuation of Demandbase's original vision to be a supply chain solution for marketers.
- Golec positions Channel99 as tackling the same systemic marketing problems with a fresh company approach.
Prioritize Team Impact Over Personal Windfall
- Focus on results for the people and families who work at your company, not just financial outcomes.
- Golec emphasizes motivation derived from staff impact and warns against assuming large post-exit wealth removes purpose.