Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Malte Landwehr, CMO and Chief Product Officer at Peak AI with senior in-house SEO experience at Idealo. He discusses AI-driven collapse of organic traffic and why SEOs must shift from clicks to model-driven metrics. He covers grounding and source selection for LLMs. He explains multi-platform visibility, measurement without clicks, and how merchants should prepare for agent-led shopping.

Stephen Wunker, Managing Director at New Markets Advisors and advisor to Fortune 500s on AI transformation, explains why AI needs business process and organizational change. He outlines the "octopus organization" for distributing intelligence, the three diagnostic questions for AI readiness, and why cross-functional champions beat traditional project management. Practical, strategic, and forward-looking.

Stephen Wunker, Managing Director at New Markets Advisors, advises on growth strategy and market innovation. He argues AI is a business transformation, not just an IT rollout. Short takes cover why treating AI as tech-only is risky, the need for cross-functional planning, and how AI can reshape value propositions and go-to-market channels.

Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why successful AI transformation requires cross-functional leadership and strategic repositioning rather than traditional technology rollouts. He outlines frameworks for integrating HR into AI adoption processes and strategic approaches for leveraging AI to transform value propositions and go-to-market channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach fundamentally misses AI's transformative potential for business operations and market positioning. The discussion covers cross-departmental integration strategies that include HR in AI rollouts and frameworks for leveraging AI to reshape value propositions and go-to-market channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stephen Wunker, founder of New Markets Advisors and digital transformation strategist, explains why AI rollouts fail when treated like IT projects. He discusses the need for business process redesign, cross-functional integration of HR and operations, and the importance of data readiness and governance. Short, clear takes on practical limits of AI without proper foundations.

Stephen Wunker, Managing Director at New Markets Advisors and author of A.I. and the Octopus Organization, explains redesigning work to capture AI value. He outlines a three-question diagnostic for AI opportunities, the octopus model for decentralized decision-making with coordination, and why cross-functional teams and clear business goals beat technology-first pilots.

Thomas Peham, CEO and co-founder of Otterly.AI, an AI visibility and search strategy leader. He explains how Wikipedia can boost AI-driven search presence. He recounts measurable gains after launching a strategic Wikipedia page. He outlines frameworks for earning authoritative third-party mentions and improving visibility in AI model training data.

Thomas Paham, CEO and co-founder of Otterly AI, tracks brand mentions in AI-generated responses to drive measurable impact for enterprises. He explains why brand mentions can matter more than links. He outlines how to position products to get recommended by AI instead of just chasing citations.

Thomas Paham, CEO and co-founder of Otterly AI, is an AI entrepreneur focused on product-led growth. He discusses when founders should hire sales and why founders should sell first. He also covers building enterprise partnerships and using Wikipedia as a trust signal to boost visibility for AI brands.