Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Stephen Wunker, Managing Director at New Markets Advisors and author of A.I. and the Octopus Organization, explains redesigning work to capture AI value. He outlines a three-question diagnostic for AI opportunities, the octopus model for decentralized decision-making with coordination, and why cross-functional teams and clear business goals beat technology-first pilots.

Thomas Peham, CEO and co-founder of Otterly.AI, an AI visibility and search strategy leader. He explains how Wikipedia can boost AI-driven search presence. He recounts measurable gains after launching a strategic Wikipedia page. He outlines frameworks for earning authoritative third-party mentions and improving visibility in AI model training data.

Thomas Paham, CEO and co-founder of Otterly AI, tracks brand mentions in AI-generated responses to drive measurable impact for enterprises. He explains why brand mentions can matter more than links. He outlines how to position products to get recommended by AI instead of just chasing citations.

Thomas Paham, CEO and co-founder of Otterly AI, is an AI entrepreneur focused on product-led growth. He discusses when founders should hire sales and why founders should sell first. He also covers building enterprise partnerships and using Wikipedia as a trust signal to boost visibility for AI brands.

Thomas Paham, CEO and co-founder of Otterly.AI, a founder who built his company without external funding. He talks about doing unscalable work early to learn the problem. He stresses validating product-market fit before hiring or spending. He explores how AI-driven answers shift value from links to brand and product mentions.

Thomas Peham, CEO and co-founder of Otterly.AI, builds AI search optimization tools for enterprises. He argues LLM-driven search can be influenced. He explains quick on-page tactics that get content cited. He urges teams to run experiments and founder-led sales to validate product-market fit.

Thomas Peham, CEO and co-founder of Otterly AI, builds tools to monitor AI-driven brand visibility across models like ChatGPT and Gemini. He discusses how mentions are overtaking links, strategies for mention-first optimization, product-driven growth, measurement of AI visibility KPIs, and integrations that help marketers track citations in AI responses.

Patrick Stox, Technical SEO consultant at Ahrefs with deep enterprise experience. He breaks down building in-house SEO teams with creative problem-solvers and video specialists as core roles. He warns against generic content that gets lost in meetings. He champions visible subject matter experts and personal-brand-focused content to make enterprise output stand out.

Patrick Stox, Technical SEO at Ahrefs known for scalable search programs, shares a framework for building creative in-house SEO teams. He outlines essential technical and content roles. He argues for hiring problem-solvers over titles. He explains how personal branding and industry visibility help content stand out from crowded enterprise competition.

Patrick Stox, technical SEO consultant who scales enterprise search programs, shares how to build high-impact SEO teams and stand out in crowded markets. He discusses prioritizing technical and content specialists. He emphasizes hiring creative problem-solvers and using personal branding and industry visibility to create differentiated content.