Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
Feb 22, 2026
Patrick Stox, Technical SEO consultant at Ahrefs with deep enterprise experience. He breaks down building in-house SEO teams with creative problem-solvers and video specialists as core roles. He warns against generic content that gets lost in meetings. He champions visible subject matter experts and personal-brand-focused content to make enterprise output stand out.
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Hire Creative Problem Solvers Over Rigid Titles
- Build your SEO team around creative problem-solvers rather than rigid job titles.
- Hire generalists who learn, experiment, and produce distinct content people recognize by name and face.
Make Video A Core Team Discipline
- Make video a core part of your enterprise SEO team instead of an afterthought.
- Use visible subject-matter experts on camera so content has recognizable names and faces, not anonymous corporate voices.
Visible Experts Differentiate Content
- Differentiated content needs visible experts to stand out from 50 similar companies producing generic material.
- Putting a face and name behind content increases industry visibility and long-term impact.