70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach fundamentally misses AI's transformative potential for business operations and market positioning. The discussion covers cross-departmental integration strategies that include HR in AI rollouts and frameworks for leveraging AI to reshape value propositions and go-to-market channels.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast