Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 3min
How to Write a Great Brand Message
02:37 • 2min
Story Brand Framework - The Seven Principles
04:16 • 3min
The Process for Your Brain Is Not Burning Calories
07:39 • 2min
Are You Getting Beat in the Market Place Because Your Message Is Confusion?
09:31 • 2min
The Elements of Story
11:05 • 2min
The Story Starts With a Problem
13:29 • 3min
The Story Brand Framework
16:16 • 4min
The Hero in the Story
20:13 • 3min
The Guide Is the Strongest Character in a Story
23:24 • 2min
Is There a Way to Retire Early?
24:58 • 2min
A Plan for You to Win the Day
27:06 • 2min
Brand Principal Number Five - Challenge Your Customers to Take Action
28:44 • 2min
You've Got to Call Customers to Action
30:44 • 2min
Branding, You're Trying to Avoid Something Bad Happening
32:48 • 2min
The Seven Principles of Product Marketing
34:43 • 2min
The Seven Elements of Story
36:21 • 2min
The Secret to How Customers Really Think
38:04 • 5min