#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
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The Guide Is the Strongest Character in a Story
A lot of people think they want to be the hero in a story, but the strongest characters in any move are the guides. You position yourself as guide, you'll position yourself as the person they are looking for to help them solve their probe. These are the two messages that you need to communicate that everybody around you will say, that's the brand i've been looking for. And it's another money maker's just gon to make all the difference.
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