
#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
00:00
The Process for Your Brain Is Not Burning Calories
The brain is trying not to burn very many calories. It actually takes calories to process information. The only thing that's really going to get through to us are messages that have to do with our survival. They care about surviving and thriving themselves, they care about surviving thrives us.
Play episode from 07:39
Transcript


