#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
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Is There a Way to Retire Early?
Principle fors about giving your customers a plan. So we have the character who runs into problem, who has a guide who comes alongside them. Now there's some hope that maybe they can get out of this,. ecause here's somebody else who got out of it before. And now we're in a relat ship with them. But asking them for a sale right now, i's too soon. It's too big a risk. This is the first time in the story that they've been invited to where they're going to have to take a risk if we're asking for money. They might lose money. There's not a next obvious step. It's a yawning chasm
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