
#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
00:00
Story Brand Framework - The Seven Principles
The dominant function of the human brain is to help you survive and thrive. Everything that you desire can somehow be connected back to survival. Story is the most powerful tool in the universe to compel a human brain. When a story starts, people start paying attention. And what we want is for people to pay attention.
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Transcript


