The StoryBrand Podcast cover image

#65: Donald Miller—The Framework That Makes Marketing Easy

The StoryBrand Podcast

00:00

Story Brand Framework - The Seven Principles

The dominant function of the human brain is to help you survive and thrive. Everything that you desire can somehow be connected back to survival. Story is the most powerful tool in the universe to compel a human brain. When a story starts, people start paying attention. And what we want is for people to pay attention.

Play episode from 04:16
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app