The StoryBrand Podcast cover image

#65: Donald Miller—The Framework That Makes Marketing Easy

The StoryBrand Podcast

00:00

The Story Starts With a Problem

The journey of the story starts when that character encounters a problem. Companies tend to sell solutions to external problems, but customers buy solution to internal problems. If you haven't clearly defined the problem that you solve, they're gong to throw that business card away and won't call you again. The only reason people are calling you is because they need to solve that problem.

Play episode from 13:29
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app