#65: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
00:00
The Seven Principles of Product Marketing
You have to give them a vision, and people head toward that vision. If we're not telling people what your life will look like if you do business with us, they're not going to dobusiness with us. And it's one of the most important things in the whole framework. Think about booking dot om, right? Booking dot com competed with travel cityexactly. They did it instantly by only hitting that one drum: success, success, success.
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