Healthcare Goes Digital AI-Driven Customer Journey Mapping in Biopharma with Philip Poulidis (CEO & Co-founder) and Orchid Jahanshahi (VP, Life Sciences) from ODAIA
May 25, 2021
Join Philip Poulidis, CEO of ODAIA, and Orchid Jahanshahi, VP of Life Sciences, as they dive into AI and big data's transformative role in biopharma. They discuss how their innovative SaaS platform tackles traditional sales inefficiencies, enhances customer journey mapping, and integrates predictive analytics. Discover the importance of data transparency and user experience, and hear about the collaborative efforts needed to propel the industry forward. It's a fascinating look at reshaping healthcare through technology!
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Start Digital Transformation Small
- Start digital transformation by defining a clear use case with cross-functional team engagement.
- Begin with accessible, small data sets and scale integration gradually for faster, modular adoption.
API-First Enables Integration
- ODAIA built their platform API-first to ensure seamless interoperability across pharma's complex tech ecosystem.
- This enables integration with existing systems like CRM for smooth user adoption.
Overcome Regulatory Barriers Early
- Address regulatory and privacy concerns upfront and maintain transparency to ease adoption of AI tools.
- Demonstrate fast results to motivate internal teams to accelerate traditionally slow processes.