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AI-Driven Customer Journey Mapping in Biopharma with Philip Poulidis (CEO & Co-founder) and Orchid Jahanshahi (VP, Life Sciences) from ODAIA

Healthcare Goes Digital

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Streamlining Customer Insights in the Pharmaceutical Industry

This chapter explores the MAPtual dashboard, an innovative tool aimed at improving customer insight in the pharmaceutical industry. It emphasizes the need for real use cases, cross-functional collaboration, and a modular data integration approach to overcome challenges in managing disparate data sets.

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