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AI-Driven Customer Journey Mapping in Biopharma with Philip Poulidis (CEO & Co-founder) and Orchid Jahanshahi (VP, Life Sciences) from ODAIA

Healthcare Goes Digital

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Transforming Pharma with AI Insights

This chapter explores the creation of a SaaS customer data platform specifically for the biopharma industry, focusing on the integration of big data and AI to optimize customer journey predictions. It highlights the founders' backgrounds and their frustrations with traditional sales and marketing inefficiencies, leading to the emergence of innovative tools like Maptual and MapTool. The discussion emphasizes the challenges of data silos and the potential for predictive analytics to enhance decision-making and resource allocation in the pharmaceutical sector.

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