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AI-Driven Customer Journey Mapping in Biopharma with Philip Poulidis (CEO & Co-founder) and Orchid Jahanshahi (VP, Life Sciences) from ODAIA

Healthcare Goes Digital

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Envisioning a Platform-Based Future in Biopharma

This chapter discusses the integration of medical and scientific affairs within biopharma operations, emphasizing a platform-based approach to data aggregation. It highlights future advancements in mapping patient journeys and improving decision-making processes to enhance efficiency in customer-facing teams.

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