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AI-Driven Customer Journey Mapping in Biopharma with Philip Poulidis (CEO & Co-founder) and Orchid Jahanshahi (VP, Life Sciences) from ODAIA

Healthcare Goes Digital

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Transforming Biopharma with AI and Integration

This chapter explores the critical need for customized and interoperable processes in the biopharmaceutical industry, particularly as organizations navigate digital transformation. It highlights the integration of AI-driven solutions for improving data transparency and user experience while emphasizing the importance of cultural shifts for agile project execution. Through discussions on customer journey mapping and the evolution of audience segmentation, the chapter underscores the potential of advanced data analytics to enhance marketing effectiveness and patient outcomes.

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