Modern Wisdom #019 - Warren Cass - How To Raise Your Profile, Manage Your Reputation and Get Noticed
5 snips
Jun 28, 2018 AI Snips
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Influence Is Voluntary Not Coercive
- Influence means affecting an outcome without forcing or manipulating others.
- Warren Cass defines influence as forwarding an idea so people join because they're inspired, not coerced.
Begin With A Clear What And Why
- Start any influence overhaul by clarifying your objective and your why.
- Cass asks clients what they want to be known for and why to shape a targeted strategy rather than scattergun activity.
Segment Your Audience By Generation And Context
- Identify and segment your audience, including generational and cultural differences.
- Cass stresses millennials' behaviors, platform preferences, and that one tone of voice won't reach multiple demographics effectively.