#019 - Warren Cass - How To Raise Your Profile, Manage Your Reputation and Get Noticed
Modern Wisdom
00:00
How to Tell Stories That Connect on a Human Level
John Lewis have been with Christmas commercials amazingly so yeah absolutely yeah they're drawing people in on a subject rather than just saying you know this is what we've got on the shelves. It's about storytelling it's no different in face-to-face conversations and if you think about this conversation we've had so far we've told stories of Tony Blair Gordon Brown, Jack Black Judy Nail and Disney. I believe one of the the core competencies of big brands small brands personal brands alike for the next decade or so will be your ability to tell your stories which demonstrate your values that connect on a human level.
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