Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Nov 3, 2020 • 51min
What is a personal brand and how to build a personal brand that drives growth
In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing
What is a personal brand and why personal branding is importantThe time that helped Xenia make a decision to invest in personal brandingConsiderations for building your personal brandWhy most founders don't invest in personal brandingA good starting point for building out a personal brand that drives growthThe importance of having a unified themeHow to handle career pivots while building your personal brandHow to create content with a purpose and the when to invest in content curationThe importance of being consistent in your actions to match your personal brandingHow to define your unique selling point (USP) while unpacking what is your personal brandHow to build out your thought leadershipMetrics to watch and how to monitor the sentiment of your personal brandHow best to handle negative feedbackand much more
Oct 30, 2020 • 51min
What is talent management? How to craft a winning talent management strategy and process
In this episode, Claire Chandler, President and Founder of Talent Boost shares her insights into what is talent management and how successful companies build out a talent management framework and strategy to boost revenue.
Claire leverages over 25 years of experience as a people leader, HR executive and business owner, to help her clients create predictable business success by turning their great companies into amazing experiences.
What is talent managementThe four rights that business need to have in place to hire and keep the best talentHow to best balance a mission and profit focus in a businessThe FLOW talent management framework that businesses should useAre communication and company culture fundamental to successful talent managementHow to bring alignment within a business that serves talent managementHow to craft talent management strategiesWays to reconnect with employees given the reality of the world we live inWhy your talent management strategy needs to be more inclusive than just the business leadershipHow to develop a talent management process that keeps the company in tune and helps with implementation across the boardThe role of the "Whirlpool Effect" in getting stakeholders to be in synch with the business direction and strategyand much more
Oct 27, 2020 • 1h 7min
5+ powerful skills needed for communication and conflict resolution in the workplace
In this episode, Jonathan Miller, founder of the Mindful Communication shares powerful skills needed for communication and conflict resolution in the workplace.
Jonathan is also a speaker, facilitator and leadership coach who specializes in working with high performers to be powerful in the face of conflict by focusing in on aspects of self leadership and communication skills. Insights he shares include:
What is conflict resolution and why business culture is a key componentHow Jonathan got started with communication and conflict resolutionWhy we should support conflict in the workplace to allow for business growthHow does addressing communication and conflict resolution in the workplace lead to better business growth outcomesWhy don't businesses invest in addressing these issuesHow to verify a whether a person is really seeking resolutionHow to avoid being defensive when seeking conflict resolutionHow to uncover truths that lead to better understanding and conflict resolutionWhat strategies and processes we need to have in place to support communication and conflict resolution in the workplaceWhat businesses should do to get equipped for communication and conflict resolution in the workplaceand much more
Oct 23, 2020 • 51min
How to develop a powerful strategy for marketing a product
In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:
Defining what is product marketing Why is product marketing importantWhat marketers should do more ofWhat is different about a product marketer, as opposed to a traditional marketerRaman's view on product marketing dutiesHow to create playbook that help build out product marketing strategies that drive predictable revenueproduct marketing examples worth taking note ofHow to make your value proposition exciting enough for customersand much more
Oct 20, 2020 • 42min
What is enterprise sales and how to develop a process to boost growth
In this episode, Jamal Reimer, founder of the Mega Deal Secrets masterclass shares his take on enterprise sales definition and mega deals, as well as his perspective on enterprise SaaS sales process and creating mega deals.
Jamal has over over 30 years of experience in sales, was a Strategic Account Manager and top 1% performer at Oracle and is a go to expert in closing mega deals worth more than $50 million. Insights he shares include:
What is enterprise sales and how is the process different from selling to smaller businessesIs enterprise sales right for your startupJamal's take on enterprise sales process and strategyWhat prevents people from making mega dealsWhat are the characteristics of reps who are successful and closing larger dealsHow does the mega deal sale process look different from the process used by most other salespeopleThe 5 shifts to big deals in enterprise salesHow to build alignment within your business to secure mega dealsHow to secure mega deals when you have a fixed-line of products and pricesHow to decide on your pitch and who to pitchWhat Jamal recommends CEO's or executives who aren't usually involved in sales do to help secure dealsand much more
Oct 16, 2020 • 47min
How to improve productivity in an organization: 11 strategies and 9 factors that increase productivity and boost growth
In this episode, Maura Thomas, shares her experience and observations on how to improve productivity in an organization. Maura is a speaker corporate trainer, author of three books and a contributor to Forbes and the Harvard business and productivity consultant that creates predictable business success by empowering individuals to make the most of their moments and by empowering organizations to unleash the genius of their people. Insights she shares include:
Why distraction is an underappreciated problem in most oragnizationsThe role culture plays in organizations to aid productivity or the lack of itIn what ways are culture and leadership fundamentally intertwinedHow does culture influence the leadership styles that “work” or fail to “work” in an organization?Do productivity tools really helpThe four quadrants of attention managementHow to improve productivity in an organization starting with job descriptions How leaders should view, training in relation with attention management and productivityWhat strategies can be used to build awareness of productivity issues and to empower the organization to make change that furthers productivityand much more
Oct 13, 2020 • 41min
11 steps to improve user experience for customers and drive growth
In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include:
What got Chris started on the journey to improve user experience for customersWhat experimentation as a methodology meansThe observed mistakes marketers make todayWhat's driving the change to improve user experience for customersChris's perspective on what it takes to grow a businessWhat is the infinity optimization process as a frameworkHow to use the infinity optimization process to help build and implement experimentation in businessesHow to apply testing to non-revenue areas of a businessHow to factor in emotion into your marketingand much more
Oct 9, 2020 • 42min
How to use strategic adaptability to create a competitive advantage
In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:
What is strategic adaptabilityGodaddy's survey of small to medium-sized businessesObservations on businesses' ability to adapt to a changing business environmentHow to create a competitive edgeSustainable competitive advantage examples worth notingHallmarks of sustainable businesses that have learned to adapt to changing circumstancesWhy preselling to build influence with your prospects is vital The challenge for bigger businesses with strategic adaptabilityHow change affects a business's product messagingProduct messaging examples that work Product messaging framework that can be usedand much more
Oct 6, 2020 • 46min
5 proven B2B sales strategies and tactics to drive your revenue
In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include:
What is the meaning of B2B salesWhy is B2B sales hard and how to handle it with an outsourced solutionWhat is a B2B sales strategyWhy run a survey of SaaS selling in the COVID economyKey findings around B2B sales strategies and tactics from the surveyThe most commonly used channel for outreach How B2B sales strategies and tactics have been impactedHow to succeed in B2B salesThe best B2B sales techniqueWhat needs to change in the way we approach B2B customersWhat needs to change in the way sales teams work internallyand much more
Discover more at - https://www.sproutworth.com/b2b-sales-strategies-and-tactics-drive-revenue/
Oct 2, 2020 • 47min
How to use humor in business communication to drive business results
In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include:
Why Andrew left P&G to start Humor at workWhy is humor important in business communicationWhat are the potential downsides of using humor in business communicationWhat are key opportunities and threats of using humor in business communicationCan humor be used to persuade more effectivelyFrom a sales point of view does humor work best as a top-funnel technique?How to ensure that humor aligns with your brand identityWhat if you can’t joke about what you’re sellingLet’s say I run a brand that has never used humor in content marketing before. How do I startCan humor be used to elicit more feedback and insight into a customer's experiencesand much more
