Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Dec 8, 2020 • 41min
The importance of building customer relationships: 11 ways to build them
In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:
Marketing in the age of disruptionMistakes businesses make in building customer relationshipsWhat marketing really is and why content should play a roleThe missed opportunities for companies that think they get enough data and perspective through customer support or customer serviceThe importance of building customer relationshipsWhy education needs to play a key role in building customer relationshipsThe importance of building customer relationships to facilitate retention and how to do itHow to be authentic via your content even if it is in a text-based formatKeys to building customer relationshipsThe place for original research in building customer relationshipsand much more
Dec 4, 2020 • 29min
The best value proposition examples to guide crafting your own
In this episode, Adam Springer, founder and CEO of StartupSales.io share value proposition examples to show us how we can build and refine our own. StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes. Insights he shares includes:
Why businesses find it difficult to articulate their value propositionWhat needs to be done to address the gapHow to avoid making assumptions about customersHow to empathize with customersHow to test your value proposition and validate Why every company should ensure that new and existing clients are a fit with regards to the value propositionValue proposition template that can help businessesElevator pitch formula to help condense your value propositionThe problem of looking at value proposition examplesHow to craft your message (from your value proposition example and template)and much more
Dec 1, 2020 • 43min
5 tips to refine your outbound sales technique and drive growth
In this episode, Stan Rymkiewicz founder or Orapa.co shares outbound sales techniques that help drive growth in your business. Orapa.co is an online Pay-per-meeting platform for startups and sales reps. Insights he shares include:
How to build an efficient outbound sales systemWhat to do when first starting to build out your outbound sales techniquesHow to identify your prospectsHow to personalize your outreachShould you use a template or notEssential outbound sales tools and softwareCommon outbound sales techniquesOutbound sales strategies that net you more salesThe one outbound sales technique that every sales person must master to make a fortuneand much more
Nov 27, 2020 • 52min
What is thought leadership and how to become a thought leader with original research
In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include:
What Is thought leadership?Are business leaders actively looking for thought leadership contentDoes thought leadership need a unique point of view before publishingWhen should you consider a thought leadership approach?What businesses could benefit from thought leadership content marketingWhere should thought leadership come from within a businessWhat are the benefits of thought leadershipThe problem with most B2B thought leadership strategies and why they failHow to create thought leadership contentWhy original research provides a competitive advantageWhy attitudinal research provides far more valuable insightsBest ways to conduct and use attitudinal research with examplesHow to get thought leadership content out of subject matter expertsHow to best leverage the power of your thought leadershipHow to ensure your original research-backed thought leadership content will drive business objectives
Nov 24, 2020 • 1h 7min
The essential 10 new product development stages for successful projects
In this episode, Nelly Yusupova, founder of TechSpeak for entrepreneurs, shares the key new product development stages for successful project management. TechSpeak for entrepreneurs is a workshop series where people learn to successfully manage technology teams and projects without being technical or learning how to code. Insights she shares include:
The problem TechSpeak for entrepreneurs solvesIs technical new product development really meant for non-technical founders?Do no-code tools have a place in new product developmentIs process the only key to successfully executing on new product development stagesThe essential 10 steps in the processThe scientific way of achieving customer validationThe best ways to build a prototypeWhy build out technical specificationsHow to deal with - you don't know the things you don't knowThe best ways to hire technical people for your teamThe panel that help your new product development stages by leaps and boundsNelly's take on agile project management to successfully manage projectsWhat Nelly finds makes some of her students more successful than othersand much more
Nov 20, 2020 • 46min
8 of the best examples of interactive marketing that boost growth
In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include:
The problem that Outgrow's founders were trying to solve and Outgrow's growth since thenWhat the success of singles day highlights for businessesLessons that businesses could apply to Black Friday and Cyber Monday sales opportunitiesWhat it takes to be ready to deploy interactive marketing in your businessHow to approach offering customers value while also being able to understand them and their needs betterExamples of interactive marketing that illustrate how to choose the best options A key element to ensuring you get the best out your interactive marketing contentExamples of interactive marketing that podcasters could learn fromExamples of interactive marketing to gather market researchHow to best structure questions for interactive marketingSaksham's recommendation on quantitative research vs qualitative researchWill interactive content just add to content shock in timeand much more
Nov 17, 2020 • 37min
Customer win-back strategies: 5 easy ways to win-back lapsed customers and boost sales
In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include
Is there any money in winning back customers?How does win back compare to prospecting for first-time customersWhy businesses don't invest in customer win-back strategiesWhat sort of numbers can we expect if we use customer win-back strategiesThe biggest misconception around win-back strategiesHow to use customer win-back strategiesHow to know if you are ready for a customer win-back strategyHow to approach deploying a customer win-back strategyHow to get in touch with past customers and hold a conversation with themHow to get personal with a past customerHow best to show potential win-back customers what they are missingHow to know when to quit with customer win-back strategiesHow to segment your customer base based on actions or behaviors
Nov 14, 2020 • 40min
5+ powerful ways to boost sales by automating sales processes
In this episode is Jeroen Corthout, CEO and co-founder of Salesflare shares powerful ways to boost sales by automating sales process. Salesflare is a simple, yet powerful CRM for small businesses selling in the B2B space. Insights he shares include:
What is sales automation: Jeoen's perspective on automating salesHow to decide on parts of the sales process to automate and what not to automateWhat is the customer value machineHow to handle data entryHow to create systems that work for outreach and prospectingHow to easily and effectively stay on top of relationships as you get to know more peopleHow to build out nurturing processes in salesHow to approach automating salesHow to decide on initial parts of the sales process you should automateJeroen's approach to encouraging customer reviews and testimonialsHow Jeroen views customer success in relation to salesand much more...
Read more here
Nov 10, 2020 • 47min
10 powerful strategies for the acquisition of new customers
In this episode, Phil Pelucha, CEO and founder of Billionaires in Boxers shares how he goes about the acquisition of new customers.
He is a business growth coach for service-based businesses who found the business cheat codes to scaling his service-based businesses without social media and cold-calling. He is also one of the top 100 podcasters globally. Insights he shares include:
Why use podcasting for the acquisition of new customersWhat most businesses tend to overlook when building relationshipsWhat Phil teaches about - when to listen and when to speak on podcastsWhy podcasting doesn't have to be a long term strategy t experience ROIHow to follow up without being annoyingWhy cold pitching isn't required for the acquisition of new customersHow to improve your customer acquisition strategyThe metrics Phil uses to ensure business growsHow taking a collaborative approach helps with the acquisition of new customersHow podcasting help retain or win-back past customers
Nov 6, 2020 • 55min
What is a sales funnel? How to create a sales funnel model with examples
In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include:
What businesses do wrong with their PPC led sales funnel modelsWhat is a sales funnel and how does it workDo we need a sales funnel in order to establish trust and build influence with future customersHow to best leverage social media platform algorithms to further the buying journey of a customerWhat are the stages of a sales funnel modelGianni's perspective on what are the steps in the sales processHow do you build a sales funnel fastHow Gianni research's a potential audienceHow podcasts fit into the sales funnel modelWhat is the top of the sales funnelWhy you don't need a top copywriter to build out a sales funnelHow to make a sales funnel for freeHow to avoid technology bloat when build out your sales funnel model
