Predictable B2B Success How to use strategic adaptability to create a competitive advantage
Oct 9, 2020
42:19
In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:
- What is strategic adaptability
- Godaddy's survey of small to medium-sized businesses
- Observations on businesses' ability to adapt to a changing business environment
- How to create a competitive edge
- Sustainable competitive advantage examples worth noting
- Hallmarks of sustainable businesses that have learned to adapt to changing circumstances
- Why preselling to build influence with your prospects is vital
- The challenge for bigger businesses with strategic adaptability
- How change affects a business's product messaging
- Product messaging examples that work
- Product messaging framework that can be used
- and much more