Predictable B2B Success

Sproutworth
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Sep 29, 2020 • 57min

How to make a successful sales pitch that persuades more effectively

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include: How do you write a sales pitch for an interviewWhy is a sales pitch importantWhat are some good sales pitch examplesWhat do we need to do before we even begin crafting our sales pitchIs it better to pitch first or lastHow to gain confidence before a presentation? Does practice make perfect, what are the best ways to perfect the pitch on our ownWhat makes a good pitch? What do we need to keep in mind when crafting a sales presentation or pitchHow do you end a sales pitchWhat should a sales pitch presentation include? What makes for a persuasive presentationWhat do most people do wrong in their presentationsWhat do we need to be conscious of when making virtual presentationsHow can better prepare to present as a groupWhat other factors do we need to keep in mind
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Sep 25, 2020 • 57min

How to craft radical change management frameworks that drive growth

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include:  What is change managementThe problem with current change management frameworks and why they don't seem to stickDoes radical change need to be synonymous with change managementHow Stephan's research addresses the problem of radical change and provides a framework that has a better chance of workingWhat is the sacred cow frameworkHow can a decision-maker determine if it is time to make a radical changeEssential steps in implementing change management frameworksEssential steps in leading radical changeand much more
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Sep 22, 2020 • 49min

How to craft a powerful customer engagement strategy for online brands

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include:  Why most businesses get strategy wrongWhy customer engagement is a key part of a digital marketing strategyHow to distinguish and define customer engagement and user engagementThe key principle that is required to increase customer engagementThe role alignment plays in increasing customer engagementHow to develop a customer engagement strategyHow to ensure that the business has a common language and understanding to increase customer engagementHow to deliver a truly omnichannel experience based on empathyShould we ditch the sales funnelHow to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagementand much more
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Sep 18, 2020 • 39min

7 proven ways to build your referral business and growth

In this episode, Filip Zolata, CEO of MAOIO, a full-service digital agency that helps clients with automation processes and shaping their complete digital presence shares how to create referral businesses and examples of effectively doing so without any tools and incentives.  Why integrity places a key role in referral businessesHow Filip's networking process leads to referral businessHow to build a knowledge bank of experts to serve your future customersHow Filip manages a growing customer base while keeping in touch with each of his customersHow to identify and nurture your best customersHow to act on positive feedback and on negative feedbackHow to filter out bad customers early on in the processReferral agreements - do they have a place in referral businessesHow to nurture clients who no longer need your businessWhy Filip doesn't have a sales teamThe tool that Filip uses to keep his agency ticking and much more
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Sep 15, 2020 • 53min

How to build an online community best practices

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include: How Jono first come to realize the power of communityAre some businesses better suited to creating communities than othersIs building a community is a key part of generating business referralsShould communities serve the business that creates themHow should we approach community building and how should we define successHow to build a community best practicesWhy build carefully curated journeys for community membersHow to mobilize a communityThe first steps for building and integrating a community into an existing organizationHow to balance offering rewards with building real loyaltyCan online communities move beyond the bounds of the internet and out into the real worldWhat kind of time and effort do brands need to put into managing their communitiesThe role that leadership plays in community management
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Sep 11, 2020 • 42min

How to create a UX strategy roadmap that continually delights customers

In this episode, Matthew Gessler, with over 20 years of experience practicing executive-level UX strategy, user experience, design, and management shares how to create a UX strategy roadmap that continually delights customers. Insights he shares include: What is a UX strategy roadmapWhat are the benefits of creating a UX strategy roadmap What are signs of a bad roadmapIs a culture change often required within organizations in order to implement UX improvements that impact a bottom lineDo UX roadmaps need to be agile?What does a good UX strategy roadmap look likeHow to co-relate emotional experiences with business objectivesHow to take a proactive approach to create a UX strategy roadmap What difficulties do we need to account for when planning the design phaseHow to uncover hidden design tasksand much more
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Sep 8, 2020 • 53min

How to use a product-market fit framework to boost growth

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include: How to find product-market fitLuke's product-market fit framework How Luke's product-market fit framework differs from the lean product processWhy achieve product-market message fit as opposed to product-market fitWhy we also need to ensure product-owner fitHow does the hero canvas help understand the customer mindsetWhat framework can we use to ensure product-market message fitHow to prioritize our sources of validationHow to clearly identify our buying audience and offer in order to launch to successand much more
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Sep 4, 2020 • 44min

6 keys to the best marketing strategies used by companies to grow predictably

In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include:  Why marketing is becoming so difficult todayThe framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and generate revenue predictablyWhy most businesses struggle with generating revenue predictablyHow to counter the pressure to start executing instead of verifying a viable strategy firstHow to use the results loopHow to ensure that your messaging resonates with your potential customersHow to get your marketing flywheel goingHow to reduce waste in content production and maximize ROIHow best to think about creating your sales funnelHow best to build out your marketing strategiesWhy referral systems and programs don't workand much more
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Sep 1, 2020 • 51min

Building a B2B sales pipeline that drives growth and how to optimize it

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include:  The difference between telemarketing and telesalesWhere does the sales relationship with a customer endHow to go about building a B2B sales pipeline How to easily identify those who are ready for the next stage of the pipelineHow Jake adds value to those in the sales pipelineSkills that Jake recommends salespeople develop to deepen relationships virtuallyHow personal branding activities like podcasting are key to building a B2B sales pipelineGood practices that telesales professionals need to incorporateThe best ways to measure sales successand much more
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Aug 28, 2020 • 56min

18 powerful prospecting and lead generation techniques for 3x growth

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include: The difference between lead generation and prospectingHow to determine whether your prospecting techniques workThe biggest mistake that most companies make with prospectingThe problem with setting number goals for SDR's and what to do insteadThe questions you need to answer to be great at follow upHow to figure out what to say to your prospectsThe 18 essential steps to creating powerful prospecting techniquesWhat sort of conversion rates you could expectHow to know when to stop over educating your prospectsand much more

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