Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Aug 25, 2020 • 37min
How to be a guest on a podcast and drive growth
In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include:
Why include guest appearances as part of your content marketing strategyHow to best invest in podcast guestingWhy podcast guesting should be a long term strategyHow a media doppelganger can help you figure out who you want to reach and where to find themHow to monetize podcast guest appearancesHow to decide whether a potential podcast guest opportunity is the right fit or notHow to decide on a topic to provide excellent value to the showHow to be a great podcast guestHow to best pitch a podcast hostand much more
Aug 21, 2020 • 36min
How to get customer testimonials that boost sales
In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include:
What is the problem that most businesses experience in gaining and using testimonials How should a company think about customer testimonials in terms of contributing to its marketing and sales strategyWhat are examples of customer testimonials that have driven growth in the B2B spaceHow should we go about acquiring customer testimonialsWhat client testimonial questions should we ask/ how should we approach interviewing clientsWhat buying triggers to incorporate in your customer testimonialsHow to further trust and drive people towards a call to actionWays in which marketing case studies with solutions can be repurposed to drive business growthand much more
Aug 18, 2020 • 46min
How to gain more customers with a website conversion optimization strategy
In this episode Allan Langer, author of bestselling book - The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include:
How to balance the need to help people with the need to make a profitShould revenue be the primary metric for a businessThe best to bring alignment with business objectives How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to beWhat is the grunt test and does it work in the B2B contextHow to ensure that your message is clearHow does the StoryBrand framework help craft the message that we are trying to deliver to a potential client? How to include your story brand into your website collateralHow to frame your product or service as a value propositionHow to identify parts of your site that could be causing friction in the buying processand much more
Aug 14, 2020 • 35min
Short term marketing strategies vs long term marketing strategies : How to optimize for both
In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include:
Comparing short term marketing strategies vs. long term marketing strategies How to optimize for short term marketing strategies and long term marketing strategiesWhy Ana spends a fair amount of time on the client-sideHow would we know when our messaging is rightHow current circumstances have impacted short term marketing strategies and long term marketing strategiesAna's twist on an inbound marketing strategy that works well with most of her clientsHow to use short term strategies to fuel long term growthand much more
Aug 11, 2020 • 42min
10 essential B2B sales pipeline stages for every business
In this episode, Mike Young, the makeover master who works with business owners to discover the real reasons their business isn't working, shares the essential b2b sales pipeline stages for every business to drive growth. Insights he shares include:
Why businesses fizzle and dieWhat business blind spots are and the surprisingly simple solutionThe three issues and reasons companies get stuck or plateauThe four primary problems that create those three issues to happen in the first placeHow to think about your business image and brand to attract and convert more prospects and convert them into salesHow to ensure we are optimizing the sales processTen essential B2B sales pipeline stages for every businessWhy working on your brand and your business is never doneMike's solution to business goal setting problemsHow to run an audit and discover quick wins in your sales pipelineThe one area of building a sales pipeline that is crucial for any businessand much more
Aug 7, 2020 • 41min
Marketing strategies for the business-to-business market: 10 of the best proven B2B marketing strategies and examples
In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include:
Why businesses struggle to find their respective nichesThe impact of the pandemic on Joe's clientsWhy certain companies are doing better than othersThe essential ingredients to a sustainable industrial marketing strategyHow Joe helps businesses that are struggling with their positioning Should companies view their marketing departments as more of a publishing arm of their businessHow businesses in the manufacturing space deal with aligning their sales and marketing teamsHow to balance quick wins with a longterm sustainable successand much more
Aug 4, 2020 • 52min
How to market a training course: 10+ ways to boost sales
In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include:
Are we in danger of going into training courses and summit shock?What to focus on when learning how to market a training courseJack's thought on authentic evergreen marketingThe psychological triggers that deadline funnel brings into play when selling a training courseHow using the "results in advance" strategy can helpHow to implement the "results in advance" strategyHow to create an irresistible offer for your audienceHow the concept of the tactical triangle can help amplify your messageand much more
Jul 31, 2020 • 1h 2min
How to be confident in speaking: 10 tips for success
In this episode, Lucas Mattiello, founder of Level Up Living, a company that trains leaders to speak with confidence, shares how to be confident in speaking in public and in particular on video. Insights he shares include:
The biggest problem that business people encounter when talking to their audience on videoHow to be confident in speaking: Secrets to sounding confidentStop the negative chatter in your head that drains youHow to connect with others so you can build meaningful relationshipsHow to sell yourself and pitch your ideas with ease and clarityHow to command the stage with polish and engage any audience anytimeHow to shine on camera and get the attention of your audienceHow to prepare your material so you can speak naturallyHow to connect with the video lens, so your audience feels like you are talking to them.Look your best on camera so you can impress your fans and be yourselfWhat is the video formula and how can we use it to generate leadsand much more
Jul 28, 2020 • 49min
How to increase accountability in the workplace - 7 ways to boost growth
In this episode, Stephanie Scheller, Founder of Grow Disrupt, a company dedicated to helping businesses achieve the same success she has experienced in her entrepreneurial journey, shares how to increase accountability in the workplace and encourage employees to take ownership. Insights she shares include:
What does business leadership entailWhy most people don't leave their job, they leave their manager. What does that imply for business leadershipWhat do leaders need to change to increase accountability in the workplace and encourage employees to take ownership of their workTools that leaders could use to help improve accountability in the workplaceWhy businesses need to craft their brand stories to resonate with their employeesHow to onboard people the right way to ensure they take ownership of the roles and outcomesWhat leaders need to keep in mind to inspire employees as they make a transition into a new cultureThe key to building trust and accountability in the workplaceand much more
Jul 24, 2020 • 48min
How to address an emerging trend in marketing and 7 ways to drive business growth
In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include:
What are new industry trends in marketing in 2020Top digital marketing trends in 2020Issues that businesses encounter in bringing marketing and sales togetherWhat it means to have an increasingly buyer-centric worldIs data becoming more valuable than cash from a business point of viewShould businesses be investing in developing a data flywheelHow to merge data with the speed of responseFuture marketing trendsWhere do B2B marketing trends in 2020 and the future leave salesWhat distinguishes legendary marketers from the restPerspectives we need to bring to a Business Intelligence (BI) centric worldand much more
