Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Jul 21, 2020 • 1h 11min
5 essentials to developing leadership programs that boost business growth
In this episode, Lucas Root, a serial entrepreneur, and business consultant shares how businesses can create predictable business success by equipping their leadership in the right way. Insights he shares include:
What is failed leadershipWhat are the signs of poor leadershipHow do you deal with a failing teamHow should businesses review their strategyWhat is the best way to analyze business failureDoes equipping potential leaders with skills help avoid most executive leadership failuresWhy a lack of adult skills is the real issueWhat are the most important leadership skillsWhat should be included in leadership trainingThe must haves in developing leadership programsWhat are the adult skills that people need to acquire? What does mastery over each skillset look likeWhat are identifiers or metrics we need to be aware of as we seek to build ourselves up in each skill areaGood examples of executive leadership we can learn fromand much more
Jul 17, 2020 • 48min
10 ways project management for sales professionals drives growth
In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include:
Why some companies still use a traditional sales methodologySteve's thoughts on unifying sales and marketingHow does this idea of alignment with project management fit in with an Account-Based Marketing approachShould marketing be responsible for revenue in light of Steve's approach to salesHow can B2B sales benefit from project management conceptsDoes this only suit complex or consultative sales processesWhat ideas do sales need to adopt from project management and whyHow does a project management approach to sales affect your branding strategiesWhat are the relevant traits of a good project manager that a sales manager should possessHow to bring about buy-in to a new sales approach within the organizationand much more
Jul 14, 2020 • 38min
How to use a price positioning strategy to grow your business
In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business.
Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include:
How a business should position its brandWhy we should set our prices to match the perception of the brandHow companies can use a price positioning strategyShould your business be offering customized pricingHow a price positioning strategy furthers a customer-centric focusHow a value conversation can help your price positioning strategyHow your competitors can influence pricingHow to demonstrate value associated with your price tag in a proposalHow best to use scarcity to encourage urgency in making a purchaseHow to use anchoring and options in your pricing strategyWhy you need a high degree of personal resilience to find success with your price positioning strategyWhy you should review deals that have been won and lost and much more
Jul 10, 2020 • 54min
Strategy to avoid business failure: 9 powerful elements for predictable success
In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include:
Why companies don't know the rules of the gameWhy Catherine believes that most companies don't have a strategy to avoid business failureThe marketing elements that have a vital role to play in scaling your companyWhy focus on customer segments as opposed to customer profiles or avatarsNine powerful elements that companies with successful business strategies honeCatherine's advice to startups and how they can build an audienceThe critical area to focus on when growing your audienceEssential elements you need to cover in your research phaseHow to set up your channels the right wayWhy use social media to develop your content and messaging as opposed to your websiteand much more
Jul 7, 2020 • 27min
10 creative ways to retain employees to scale your business
In this episode, Nathan Hirsch, co-founder of Freeup and Outsource school, shares creative ways to retain employees to scale your company. Insights he shares include:
The difference between an employee and a virtual assistant (VA)How to approach recruitment to scale your businessHow to interview candidates to find people worth retainingCreative ways to retain employees How to factor in an employees personal ambition and goals into your employee retention plansWhat we need to keep in mind when hiring expertsAspects of communication that employers often get wrongHow to get to know individuals even in remote work scenariosHow to address issues around clarity with expectations and performanceWhat you need to look for in every VA you hireThe mistake most companies make in hiring VA'sTools that Nathan recommends to enable hiring and retaining of employeesand much more
Jul 3, 2020 • 34min
How to make your customer centric marketing highly effective
In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include:
How experiences with non-profits shaped Cat's marketing perspectiveWhy customer analytics is key to your customer-centric marketing initiativesWhat is customer analysisBenefits from investing in customer analysisWhy owning a problem helps create a movementCould all customer problems result in a movementThe best thing that businesses can do to be customer-centricHow to conduct a customer analysisCan you automate customer analysis or is it best to use a high touch approachHow to apply the data to your marketing strategy and initiativesand much more
Jun 30, 2020 • 51min
7 powerful B2B lead generation strategies to boost growth
In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include:
Why businesses underestimate the power of SEOThe kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budgetHow to use SEO to drive B2B lead generation strategiesHow to develop a B2B lead generation strategy around QuoraHow to leverage PR without spending a dimeHow to follow up on B2B lead generation outreachShould content be gated or given away for freeHow community building could form a part of your growth strategyand much more
Jun 26, 2020 • 48min
How to become a keynote speaker that drives growth
In this episode, Josh Elledge, CEO of Upmyinfluence, a company that turns thoughtful entrepreneurs into media celebrities, shares his thoughts on becoming a keynote speaker. Insights he shares include:
Why become a keynote speakerIs keynote speaking for everyoneAre the economics in becoming a keynote speaker favorableHow to become a keynote speakerHow to build your skill level as a keynote speakerHow to address the issue of diminishing value of the content we deliverIs media training a must for those interested in becoming a keynote speakerHow to build your visibility and brand when you don't have any public speaking experience to date.How to rate the opportunities available to youThe people you need to engage with when seeking keynote speaking opportunitiesHow to better understand what you're getting paid for as a keynote speakerHow to develop your content strategy for an event to make it work from a business point of viewand much more
Jun 23, 2020 • 35min
How to build a values based organization that boosts growth
In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include:
What is a values based organizationDo we need to connect culture to a mission or cause to create a values based organizationThe source of Aaron's journey to creating a values based organizationWhat to look for in people when building out a values-based organizationHow to go about creating a values based cultureHow to recruit for such a cultureHow to celebrate your cultureHow to approach analyzing your cultureHow to conduct reviews and use language that reinforces the cultureHow best to communicate within the organization when growing rapidlyThe unique meetings that Aaron holds regularlyThe unsaid value that is critical to a values based organizationWhy a checklist is so essential to a values based organizationand much more
Jun 19, 2020 • 45min
How to use live streaming for business to boost growth
In this episode, Victor Bous, Head of Marketing at restream.io, shares why live streaming is a powerful psychological tool that businesses can use to build influence and drive sales. He also shares how to use live streaming for business to boost growth. Insights he reveals include:
Why a business should consider using live streaming to grow their businessHow to overcome the fear of not having control over the editing process when live streaming for businessHow to use live streaming to enhance your community-building effortsHow to showcase your brand expertise on a live streamHow to build partnerships with live streamingHow to best repurpose content generated when live streaming for businessWhat to keep in mind when picking a platform to live streamHow to choose the right platform when publishing contentHow to create a magnetic live stream that engages your audienceand much more
