Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Jun 16, 2020 • 48min
How to write a compelling brand story that boost business growth
In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include:
How most business owners waste their marketing budgetWhat are the four crucial components every brand needs to succeedThe problem businesses have in being able to communicate effectively and whyWhat is a brand story and how can it help address the communication problemHow does the hero's journey help in developing a brand storyHow to get leadership buy-in to create a compelling brand storyHow to write a brand story that is compelling and continue to produce more stories for the businessWhy every piece of content needs to fall into one of seven buckets as identified in your brand scriptHow to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your businessHow to tell compelling brand stories via a podcastIn what ways can the brand story be used apart from being used on a website
Jun 12, 2020 • 54min
How to get started with b2b account based marketing
In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include:
Why Patrick advocates for a B2B account-based marketing approachHow Patrick defines account-based marketing (ABM)Why marketing and sales should work as one cohesive unitThe benefits of ABM to an organizationHow companies can find ways to adopt ABM that best fit their unique needsHow to develop a one to one personalized experience to companies with ABMHow much data do we need to support buyer profilesHow to engage your account's buying committees and usersWhy building a peer to peer relationship with sales is the best way to create better alignmentHow to recruit for ABM transformation within an organizationThe role of account scoring in B2B account-based marketingWhen to look at building your content and messagingWhy your content needs to pass the sniff testThe steps we should be cognizant of in rolling out b2b account-based marketingTechnology will help with your ABM transformationWhat metrics and analytics we need to have in placeAspects of ABM that innovative companies are using
Jun 9, 2020 • 51min
7 amazing nurturing leads strategies that boost growth
In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include:
What businesses could gain by being more of a chameleonAn aspect of the sales process that most companies struggle withWhat is a better approach to lead nurturingWhy Mary believes more B2B companies should use FB messengerWhere text messaging fits into your nurturing leads strategiesThe technological requirements to implement text and Facebook messagingWhat we need to put in messages to nurture leads effectivelyHow to personalize content based on where customers join the conversation on your websiteHow B2B companies can effectively scale personalized conversationsHow to determine the frequency with which we communicate with leadsWhy you shouldn't hire a traditional copywriter for FB messenger marketing and text marketingElements of UX and UI you need to aware of when designing bots for your nurturing leads strategiesHow Mary sees AI impacting FB messenger marketing and text marketing
Jun 5, 2020 • 53min
9 B2B sales prospecting strategies to improve your performance
In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include:
What most businesses don't know about personal brandingHow Guillaume's brand has helped with sales prospectingWhat is B2B sales prospectingHow Guillaume distinguishes between leads and prospectsWhat most people miss in the area of B2B sales prospectingHow to get started with B2B sales prospectingHow to find the right balance in personalizing your emailsHow relevant gifs and video are in email communicationHow to follow up with being annoyingHow to build out a referral engineThe role partnerships can play in building authority and expertise in your industryGuillaume's recommendation on developing your social media presence in the B2B spaceHow Guillaume uses storytellingHow Guillaume sees sales and marketing working more in synchThe role of community building and engagement in sales prospectingand more
Jun 2, 2020 • 44min
10 effective ways on how to gain traction on YouTube
In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include:
What stops companies from using video effectivelyA significant ingredient in using video to distinguish yourself from the competitionShould we view Youtube as a search engine or a social media platformIs YouTube right for any businessThe best ways for someone to get started on YouTube and grow their visibilityHow Justin got started on YouTubeHow best to repurpose content for YoutubeJustin's recommendations on session times and engagement levelsJustin's recommendations on thumbnails, titles, testing, and analyticsJustin's goals with creating videosPrimal videos north star metricThe process Primal video follows with their video production
May 26, 2020 • 50min
How to get your podcast out there: 5 critical tips on how to promote a podcast
In this episode, Zachary Babcock, CEO and founder of Underdog Empowerment shares how he rocketed to prominence with his podcast right from the start. He shows us how we can get our podcast out there by focusing on a few critical elements. Insights he shares include:
The problem with teaching that most businesses encounterHow Zachary dramatically scaled his podcast The four metrics that matter when creating a podcastHow to get big name industry experts on to your podcastHow to get podcast reviewsThe role personal branding has had in Zachary's business growthThe key element to personal branding that drives business growthHow to make the most out of other peoples audiencesHow to keep on top of a growing network of connectionsHow podcasting has helped Zachary launch products and servicesThe best ways to promote your podcast to scale audience growth
May 19, 2020 • 44min
How to write a powerful brand story that boosts referrals
In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include:
How companies get employee engagement wrongIs employee advocacy a subset of internal marketingWho needs a personal brand story and whyHow to write a brand storyThe biggest mistake people get wrong with crafting a brand story by using the hero's journey formulaHow to write a brand story and repurpose itHow can you factor your brand evolution into writing your brand storyHow to get customers to tell a version of your brand storyAre brand stories driven by personalityIs their truth to the saying that customers must buy into the story not just the productExamples of companies sharing great brand storiesHow to help a company, discover and create their brand story assuming that they've already got their mission and visionHow to persuade customers and vendors to be interviewed and gain their perspectivesWhat could businesses do to create a quick win and prove to their leadership that is worth investing inWhy brand story resonance is importantHow to reiterate and reinforce the brand story at various touch points
May 12, 2020 • 1h 10min
8 powerful cohesive branding elements to boost business growth: How to resolve differences in branding experience vs customer experience
In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include:
Why most business don’t understand the branding experience vs customer experienceWhy branding is so important even for startupsWhat a branding experience encompassesHow to measure the impact that branding experience has on other parts of their businessHow Ian defines cohesive brandingWhen businesses realise that there is break in the cohesive branding experience and user experience How to best resolve the differences between branding experience and user experienceHow to find quick wins in the process of resolving the differences between branding experience and user experienceHow best to resolve account based marketing differences in the brand experience and user experienceThe place for offline experiences in conjunction with online experiences8 powerful areas you need to look at for a cohesive branding strategyWhy branding and user experience is more important in nurturing and retaining customersThe one area that businesses producing physical products miss in resolving the differences between branding experience and user experienceand much more
May 5, 2020 • 45min
How to use motivational maps to improve employee motivation
In this episode, Mark Terrell, an experienced coach and entrepreneur shares how we can use motivational maps to motivate employees. He also shares how to make leaders and communication amongst teams more effective. Insights he shares include:
How would you define a reluctant leaderHow would you define motivational mapsHow would a business use motivational maps to achieve predictable B2B successCan employee motivation and people development be seen as indicators of business growthHow can motivational maps can help those who have been thrust into leadership but not really equipped for their new roleWhat are the nine motivators that you could find in your team/organizationHow you can use the 9 motivations to motivate your employeesHow teams can use it to give feedback as to what motivations they see in youHow to identify motivational gaps in the organizationHow motivational maps be used to impact customer experience and customer service qualityThe mistake that most businesses make in implmenting motivational maps. and much more
Apr 28, 2020 • 32min
How to create a chatbot marketing strategy that boost sales
In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include:
What is a messenger chat botAre chatbots a good fit for any business?Are chatbots an enabler for on demand content?How to build a chatbot marketing strategy to drive conversionsThe psychological triggers we need to include in chat bot conversationsHow to approach chatbot designWhat some companies do better with their chatbot marketing strategy than othersMobile Monkey’s north star metricThe factor that contributes to Mobile Monkeys predictable successand much much more
