Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Apr 21, 2020 • 48min
How to use influencer video marketing to boost business growth
In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include:
What has fueled wave.video’s growth in the past few yearsWhy startups and established companies should use influencer video marketing in their growth strategyWhy influencer video marketing is perfect for brand growthWhat holds people back form using influencer video marketingHow to incorporate agility in your influencer video marketing strategyThe essentials to a well develop influencer video marketing strategyThe best ways to bring a potential influencer onboard and develop a campaignCan influencer video marketing disrupt a marketplaceShould influencer video marketing and content be created for all parts of a marketing funnel?What we need to add to videos we create to tap into the audience’s interest and emotionsCan influencer video marketing make a difference to retention ratesThe pitfalls that companies should avoid as they develop influencer marketing campaignsInfluencer marketing trends to look out forand much more
Apr 14, 2020 • 59min
How to promote your podcast in 2020
In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include:
What most businesses misunderstand about podcastingThe best way for B2B companies to approach podcastingHow to approach monetizing a podcastHow B2B companies should brand their podcastHow to build your podcast audience and grow the know, like and trust factorThe best ways to leverage podcasts for promoting your businessHow to promote your podcast - key areas to keep in mindHow to approach podcast SEOIs it best to include a podcast transcriptWhy content repurposing can pay big dividendsHow to approach the issue of making your podcast as accessible as possible to as many listeners as possibleHow to use social media channels to increase visibility of your podcast contentIs your audience be experiencing podcast shock if so how to handle itand much more
Apr 7, 2020 • 59min
How to boost lead generation on LinkedIn with neuroscience
In this episode, Marko Pavicic, shares how he uses a scientific process that integrates neuroscience and LinkedIn to help video agencies scale and become seven figure businesses. He also shares how you can build a predictable yet consistent flow of leads and clients with $0 in ad spend. Insights he shares include:
What is a superpower and how you can discover yoursHow to use neuroscience to boost your lead generation on LinkedInHow to best change your LinkedIn profile once you know your superpowerHow to position yourself on LinkedIn to encourage collaboration opportunitiesHow reach out to people with superpowers that are different from yoursHow to save time by automating the process of outreachHow to build out your referral engineHow to leverage content to scale your visibility on LinkedIn and outside of itWhat to do if you are not getting much engagement with your contentand much more
Read more - https://www.sproutworth.com/lead-generation-on-linkedin-with-neuroscience/
Mar 31, 2020 • 45min
How to use storytelling in business to fuel growth
In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:
Why start with the why of your businessThe principles of parent based leadership which ground good storytellingThe foundations of creating a great story in businessWhy sharing knowledge is a key part of storytellingHow to inject humour into stories wiselyThe 7 story archetypes and how they can dramatically improve your marketing and fuel growthHow to make business storytelling awesomeHow to gear your stories towards brand awareness and engagementHow to use social media to share your story and identify with your future clientsHow to go about creating a movementHow to add an appropriate call to action to your storiesand much more
Mar 24, 2020 • 1h 6min
10 powerful steps to creating a winning mindset for business growth: The champions mindset
In this episode, Dr. Jeff Spencer, who has been at the forefront of human performance and achievement for over 40 years and has coached, mentored and been the Cornerman to some of the world’s highest achievers from Fortune 500 leaders to Gold Medal Olympians, shares 10 powerful steps to create a winning mindset for business growth. Insights he shares include:
What is a champion's mindsetThe ‘calling’ that changed the course of Jeff’s life How can preparation make your biggest challenges seem easyShould you invest in a cornerman, coach or mentor to create a winning mindset for business growthWhy should you embrace the process rather than the resultHow does taking a smart inventory help you to achieve your goals fasterWhy setting the RIGHT goals are essential to massive success and how do set themThe difference between the human mindset and the Champions mindsetHow to master the process of developing the ‘Champion’s Mindset’How does producing excellence honor your potentialWhy do we always need to be evolving towards our biggest future The Champion’s Golden RuleThe 10 steps to achieve your greatnessPLUS: How to determine your legacy statement and daily rituals you need to perform to create a winning mindset for business growth
Mar 17, 2020 • 1h 5min
How to craft a referral marketing strategy that boosts growth
In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include:
How he defines a referral marketing strategyHow to gain referrals the right wayWhy referral marketing is the ROI of relationshipsHow to embed utility in a referral strategy based on relationshipsThe secret to creating viral contentWhy social platforms are not socialWhy you should invest in podcasting as part of your referral marketing strategyHow to use public speaking opportunities to build your audience and connectionsand much much more
Mar 10, 2020 • 44min
How to use live chat lead generation to fuel business growth
In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth.
Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:
How to approach lead generationWhy consider using a live chat lead generation strategyConsiderations that businesses need to keep in mind when implementing live chatHow to use live chat so it aids and not disrupt a customers buying processThe one thing you need to do before deploying live chat on your websiteHow to develop a live chat lead generation strategyWhy manning live chat 24/7 can be a challenge and how to address the issuePre-requisites for a website before deploying live chatWhere live chat sits in the mar-tech stackWhat ROI you can expect from using live chat for lead generationand much much more
Mar 3, 2020 • 1h 11min
How to drive growth with a content marketing strategy
In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include:
How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more
Feb 25, 2020 • 34min
How to use podcasting as a powerful customer acquisition strategy
In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include:
Why use podcasting as a business development strategyHow should businesses in the B2B space look at podcastingHow to use podcasts to target future customers as part of your business development strategyHow increase the visibility of your podcastHow to provide value during the podcast process to acquire the account or customerCan you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?How can you use a podcast episode to acquire similar customers or more ideal customersWhat do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a clientand much more
Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/
Feb 18, 2020 • 42min
10 Proven Customer Attraction Techniques That Will Get Results Right Now
Chief churn crusher and churn consultant to growing B2B SaaS companies, Anita Toth, shares proven customer attraction techniques that will help build better customer experiences and fuel your business growth. Insights she shares include:
The best place to start in crafting a compelling customer experience that attracts your ideal clientsWhy you should interview customers What's missing in all the data that most companies acquireHow to find the best people to interview your customersHow to get your team on onboard with implementing customer attraction techniquesThe best ways to collate knowledge and insights from customer experiencesThe best frequency for data reviews and implementationThe best ways to build trust with your customers and future customersHow get data from churned customers and build better customer experiences
and much more
Discover more at - https://www.sproutworth.com/proven-customer-attraction-techniques/
