Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Feb 11, 2020 • 51min
12 Onboarding email best practices to boost business growth
In this episode, Nikki Elbaz, founder of nikkielbaz.com and unmassmarket.com shares the secrets to data-driven onboarding email sequences that get more products in more pockets. Insights she shares include:
What businesses don't know about email copy and how it can fuel their brand marketingHow to decide on which is best - long emails or short emailsWhat place does email still have in onboarding people on to SaaS productsHow to structure your onboarding emailsHow to determine the best email frequency and set the right expectationsOnboarding email best practices you need to drive business growthPLUS: How to test and optimize your onboarding emails
and much more.
Learn more at - https://www.sproutworth.com/onboarding-email-best-practices/
Feb 4, 2020 • 1h 7min
How to bootstrap a business for sustainable growth
Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business, and go through a lot before they come to the attention of the public.
In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include:
How to bootstrap a business by building a plan around a budget rather than around your wishesHow to create content that people can relate toThe number one priority in bootstrapping a business that most people ignoreWhy selling services is easier than selling productsWhy you should start in a big market and find your niche within itThe one resource you need to leverage to bootstrap a business and grow your sales pipelineand much much more
Jan 28, 2020 • 39min
How to leverage data to improve your B2B marketing funnel output
In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include:
Why is the traditional MQL model limited and how to create a better B2B marketing funnel?How should a business qualify accounts as potential leads,How to use data to adjust the way you build a customer experience for leads?How to leverage champions in organizations who can drive the adoption and procurement process internally?How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel winsHow to fastlane your best prospects from interactions like filling out a webform? How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?
Jan 21, 2020 • 51min
How to use a B2B Facebook marketing strategy that dramatically improves your ROI
In this episode Adam Sands, CEO and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include:
How to create a lead generation process that positions you as an authority in your industryWhy use Facebook as opposed to other platformsHow to use top of funnel videos for an effective B2B Facebook marketing strategyHow to create engaging videos for your Facebook marketing strategy that captures your target audience’s attentionHow to get your target audience to self-identify in order to continue marketing to themHow to deal with people’s objections through your Facebook marketing strategyThe best ways to retarget your audience offlinePlus how to use an offline retargeting pixel to boost your Facebook marketing strategy results
Jan 14, 2020 • 58min
How to use a profitable Google AdWords strategy to drive growth
In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include:
The one strategy that drives business growth for WebSavvyHow a business should decide if a Google Adwords strategy is worth investing inHow to decide the best channels to remarket to your visitorsHow to reduce the learning curve when crafting your Google AdWords strategyHow to remain profitable with your ad campaignsHow to run ad campaigns for cheaperWhat you can learn from the competition and how to create wins despite their effortsWhy you need to pay attention to machine learning and how it will affect your Google AdWords strategyWhy you should think about your business as a data business to achieve your business objectivesHow to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)
Jan 7, 2020 • 48min
How to craft a SEO marketing strategy to boost your business growth
In this episode Liam Martin, co-founder of Time Doctor and the Running Remote conference shares how he crafts a SEO marketing strategy to boost your business growth. Insights he shares include:
What marketing strategies have fed the growth of Time DoctorWhy you need to build a referral marketing engineWhat does it look like to make a product that is incredibly user friendly and sharableHow to make your product more viralHow to use review sites to improve your SEO marketing strategy and the potential virality of your productHow Liam brings focus to his SEO marketing strategy to drive business growthHow to approach keyword research to feed your SEO marketing strategyHow to develop a link building strategy that yields ongoing dividendsHow to layer retargeting onto the overall content and SEO marketing strategy to grow your businessWhy YouTube provides an opportunity for your businessHow Time Doctor prioritises content for publishingHow Liam sold out tickets for the first running remote conference within six months of launchingWhy take advantage of the tactical and strategic advantages of going remote
Discover more at - https://www.sproutworth.com/how-to-craft-a-seo-marketing-strategy-to-boost-your-business-growth/
Dec 31, 2019 • 1h 2min
How to easily build your company brand and scale a business without spending a dime
In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include:
Why is the need to connect with people in B2B businesses at scale importantWhy you need to sell people a better version of themselvesHow the art of follow up and following through is critical in being able to build relationships that scale a businessHow to capitalize on a blue ocean opportunity that exists today for all businessesWhat it means to be able to find conversations that are relevant to parties involved in a conversationHow to personalize your email communication effectivelyHow the five F’s of life can help you quickly find common ground with your prospectsHow good customer experiences originate from inside of a business brandWhy it is important to segment people in your CRM and not just your marketing automation in order to scale a businessHow Twitter lists can help build leads for your businessHow to engage people over email over a few interactions in a way that doesn’t annoy themWhy less than 1% of the 225 million global businesses that exist today use a CRMHow to use principles that have stood the test of time to find partnership deals that allow businesses to scaleHow the five E’s of social business can help position you as an expert in your industry and scale a businessHow to measure the depth of your relationships while scaling a business
Discover more at - https://www.sproutworth.com/how-to-easily-build-your-company-brand-and-scale-a-business/
Dec 24, 2019 • 43min
9 powerful public relations campaign steps to drive marketing results
In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include:
The best way to approach setting up a plan that drives marketing resultsWhere a PR plan fit into your broader B2B marketing strategyHow to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROIPR plan templates to help with tracking and monitoring the progress of your campaignThe 5 ways to ensure PR plan enhances your brand positioningWhy prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agencyHow to reach your target audience in digital platforms through PRHow to handle coordination with a PR professional that is external to your organizationHow to maximize SEO value from PR related content and placementsWhy personal branding is key to getting your future partners and audience to pay attention to your businessPLUS: How to distribute your content and press placements after coverage has been securedAnd the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?”
Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/
Dec 18, 2019 • 51min
How to drive growth with a UX design process
In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer centric. Insights she shares include:
Why is a UX design process importantHow to understand the user and your brandHow to conduct user researchWhy user research is so importantWhats involved in user researchHow to design a minimum viable product (MVP)How to analyse data and customer journeysHow to conduct user testingThe best ways to conduct UX implementation and analysis to meet customer expectations
Dec 10, 2019 • 53min
How to use trade show marketing strategies to fuel business growth
In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include:
How to market to enterprise and government clients How to market so as to ensure a continual supply of leadsHow Sixgill uses content marketing to nurture leadsWhy they advertise their webinars given the clients they targetHow to use influencer marketing for events to fuel growthHow to decide what sort of budget to allocate towards events and trade show marketing to gain an ROIHow to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategyWho you need to take along to execute on your trade show marketing strategyBarry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing contextThe role of employee advocacy for trade show marketing strategies and lead nurturing
Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/
