Predictable B2B Success How to use trade show marketing strategies to fuel business growth
Dec 10, 2019
53:25
In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include:
- How to market to enterprise and government clients
- How to market so as to ensure a continual supply of leads
- How Sixgill uses content marketing to nurture leads
- Why they advertise their webinars given the clients they target
- How to use influencer marketing for events to fuel growth
- How to decide what sort of budget to allocate towards events and trade show marketing to gain an ROI
- How to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategy
- Who you need to take along to execute on your trade show marketing strategy
- Barry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing context
- The role of employee advocacy for trade show marketing strategies and lead nurturing
Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/