Predictable B2B Success
Sproutworth
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
Operating frameworks for building predictable revenue pipelinesReal playbooks from founders who have scaled B2B companies from seed to Series C and beyondGTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teamsStrategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy
Episodes
Mentioned books
Dec 3, 2019 • 41min
How to drive growth with a buyer driven B2B sales approach
In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include:
How to know when you have the right understanding of the customer and the market Why businesses often struggle with sharing of customer informationHow to get to the heart of what the buyer and user is experiencingHow to identify with buyers and users in your market or industryHow to address the needs of the dual customer experienceHow to target B2B corporate customers and cater to influencers in those organizationsHow to make sure that your content is on point, and that leads to a better set of expectations and user experience?Why digital is not everything and how to best incorporate face to face meetings to create better customer experiencesHow to focus on creating experiences, then emotions which deepen relationshipsThe critical component to creating customer experiences that resonateHow to ensure you have the right growth frameworkHow the listen innovate grow framework can helpHow to use customer journey maps to provide the inputs we needWhy understanding your own business is critical to the sales processHow to strengthen your value propositionHow to nurture customers in their respective buyer journeys
Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/
Nov 26, 2019 • 38min
How to use LinkedIn for business development
In this episode, Joe Apfelbaum, CEO of Ajax Union shares how to use LinkedIn for business development. Insights he shares include:
Why businesses are often frustrated?How to get your competitors to send you clientsHow to approach marketing on any platformHow to build your know like and trust on LinkedInWhy a strategy is critical to your LinkedIn business marketingHow to set goals for your LinkedIn business marketingHow to create a unique value proposition for your LinkedIn business marketing even if you are just starting out. How stories can help you connect with your target audience3 essential steps to fix your LinkedIn profileHow do you find and connect with future customers on LinkedIn?How to easily monitor and track your progress while using LinkedIn for business developmentThe major types of posts that you should be sharing with your audienceHow to leverage LinkedIn features to build your connections and business development opportunitiesHow to message people on LinkedIn for business development? How to be consistent in touching base with your LinkedIn networkThe key question to creating predictable B2B success on LinkedIn
Nov 19, 2019 • 34min
12 LinkedIn best practices that will drive business growth
In this episode, Joe Rizzo, co-founder of TashRizzo shares LinkedIn best practices that we should keep in mind to drive business growth. Insights he shares include:
Why LinkedIn is a microcosm of the wider online marketing world?How do you stand out on LinkedIn?12 LinkedIn best practices to give you a jumpstart on the platformPublishing on LinkedIn is easy and there are many options. How do you balance and filter out the best opportunities to drive business growth?Is publishing enough or do we also need to engage in outreach to build your audience?How do we follow up on LinkedIn conversations effectively?Why Joe recommends LinkedIn Sales Navigator as part of your best practice?When should you consider using LinkedIn advertising and what is the best way to use it?How LinkedIn's insights tag can help with retargeting your audience.How to build trust when starting out?Does LinkedIn have a role to play in customer retention and engagement?Why consistency is a key LinkedIn best practice?
Discover more at https://www.sproutworth.com/linkedin-best-practices-that-will-drive-growth/
Nov 12, 2019 • 1h 11min
How to use LinkedIn for powerful business marketing results
In this episode Daniel Alfon, LinkedIn and social media marketing expert shares how we can use LinkedIn to achieve powerful business marketing results. Insights he shares include:
How to approach LinkedIn for B2B marketingThe role of company pages and showcase pages in LinkedIn business marketingWhy the platforms organic reach should be incorporated in your LinkedIn business marketingThe place paid advertising should have in your LinkedIn business marketing strategyHow businesses can leverage LinkedIn marketing by building the personal brands of their staffWhy LinkedIn personal profile pages are so importantThe often overlooked elements of your profile page that can double your lead generationHow to stand out on LinkedIn by sharing your unique valueHow to publish content that engages your target audience on LinkedInHow to incorporate rich media onto your LinkedIn profileHow to connect and follow the right people on LinkedInHow to approach content marketing in LinkedIn groupsShould you build a community on LinkedIn
Discover more and the show notes here - https://www.sproutworth.com/how-to-use-linkedin-for-business-marketing-results/
Nov 5, 2019 • 40min
How to use an agile mindset to scale your startup growth
In this episode Ramesh Dontha, managing partner of Digital Transformation Pro and the voice behind the Agile Entrepreneur Podcast shares how to scale your startup in as little as 60 minutes a day for 30 days or less. Insights he shares include:
Why an agile mindset is essential for entrepreneurs and startupsHow you can develop an agile mindsetHow to overcome the challenges in developing an agile mindsetWhat the process of startup growth looks like for an agile entrepreneurHow agile mindsets help with hastening your learningHow to track progress in developing an agile mindset in light of your business objectivesHow Ramesh has applied an agile mindset to his podcast and book launch.
Discover more and resources here.
Oct 31, 2019 • 46min
How to fuel business growth by raising customer service quality
In this episode, Martin Kõiva, Co-founder and CEO of Klausapp.com shares how to fuel business growth by raising customer service quality. Insights he shares include:
Defining good customer serviceHow to fix the incomplete picture that traditional customer service metrics provide Why the business departments can no longer function independently of each otherHow sales and success teams can also benefit from a customer service quality assurance toolHow to use internal metrics aligned with company objectives to better customer service quality assuranceHow simplifying processes can have a dramatic effect on customer service qualityHow gaining a customer’s point of view can validate new channels inexpensivelyThe support driven community you need to bring you up to speed on good customer service practicesHow a motto can guide your efforts to improve customer service quality and adapt to ongoing changes in the environmentHow to ensure that all your team members are on board with the strategy to improve customer service qualityHow content, community and marketplaces drive growth for KlausappWhere self help support fits into the overall quality customer service pictureHow SaaS companies can strive to create the perfect customer service frameworkHow to hire the right people to improve customer service quality
Oct 22, 2019 • 42min
How to leverage a product led growth strategy to boost your results
In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include:
Why a focus on product development has helped themThe traits that have made them a successful product-led growth companyThe key channel for their product-led growth marketingHow Casey finds team members with skill sets that complemented hisWhy you should prioritize more self-service funnels and training before making new hires in customer-facing rolesWhy you should consider starting a reseller programHow Bookafy has a viral effect and prompts users to share it with othersWhy you should prioritize the user experience above all elseHow to let customer requests drive growth-related initiativesHow to use feature requests as a competitive advantage and set out your roadmap.Why paywalls should not appear until the customer has seen real value in your productHow Bookafy drives free trial sign-ups
Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/
Oct 15, 2019 • 52min
How to fuel growth with a social media marketing content strategy
In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include:
Why Thibaud chats to at least 100 customers a day.How to make sense of all the information and requests customers send your wayWhy Thibaud launched Loomly depite the intense competition in the social media marketing space. What makes for a successful social media marketing teamWhy original content is the only way forward for a social media marketing content strategyHow to identify the types of content that will produce a positive ROIHow highly regulated industries can best make use of social media marketing content without harming their brand.Why responsiveness cannot be ignored in your social media marketing content strategyHow to enter and scale advertising on social mediaLoomly's north star metricHow Loomly deals with churnHow to determine whether you should invest in customizing content for client acquisition
Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/
Oct 8, 2019 • 30min
How to craft positive customer experiences with a growth mindset
In this episode, Connor Gillivan, co-founder of FreeeUp shares how they craft positive customer experiences with a growth marketing mindset. Insights he shares include:
How to ensure your customers get a positive customer experienceFreeeUp's north star metricWhat has contributed the most to FreeeUp's growthHow to develop a marketplace while ensuring you have adequate supply and demand. How to develop a referral program based of positive customer experiences that continues to drive business growthHow podcasts can drive up business growth and co-marketing opportunitiesHow FreeeUp proactively ensures a great customer experience for its clients
Oct 1, 2019 • 37min
How to repurpose content to drive business growth
In this episode Amy Wood, founder of Content10x shares insights on how to repurpose content to drive business growth including:
What matters most with content marketingHow to make your content go further by repurposing itThe reason most businesses struggle with effective content marketing and repurposing contentHow to repurpose content so it engages your audience and reaches new audiencesHow to repurpose content so it is consistent with your branding guidelinesHow to gain SEO value when you repurpose contentHow to approach repurposing content when starting outGood practices to abide by when you repurpose contentMetrics to measure your content repurposing efforts
