Predictable B2B Success How to use a price positioning strategy to grow your business
Jul 14, 2020
38:02
In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business.
Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include:
- How a business should position its brand
- Why we should set our prices to match the perception of the brand
- How companies can use a price positioning strategy
- Should your business be offering customized pricing
- How a price positioning strategy furthers a customer-centric focus
- How a value conversation can help your price positioning strategy
- How your competitors can influence pricing
- How to demonstrate value associated with your price tag in a proposal
- How best to use scarcity to encourage urgency in making a purchase
- How to use anchoring and options in your pricing strategy
- Why you need a high degree of personal resilience to find success with your price positioning strategy
- Why you should review deals that have been won and lost
- and much more