In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include:
- Why businesses struggle to find their respective niches
- The impact of the pandemic on Joe's clients
- Why certain companies are doing better than others
- The essential ingredients to a sustainable industrial marketing strategy
- How Joe helps businesses that are struggling with their positioning
- Should companies view their marketing departments as more of a publishing arm of their business
- How businesses in the manufacturing space deal with aligning their sales and marketing teams
- How to balance quick wins with a longterm sustainable success
- and much more
Predictable B2B Success