Predictable B2B Success How to market a training course: 10+ ways to boost sales
Aug 4, 2020
52:03
In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include:
- Are we in danger of going into training courses and summit shock?
- What to focus on when learning how to market a training course
- Jack's thought on authentic evergreen marketing
- The psychological triggers that deadline funnel brings into play when selling a training course
- How using the "results in advance" strategy can help
- How to implement the "results in advance" strategy
- How to create an irresistible offer for your audience
- How the concept of the tactical triangle can help amplify your message
- and much more