Predictable B2B Success How to use a product-market fit framework to boost growth
Sep 8, 2020
52:48
In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include:
- How to find product-market fit
- Luke's product-market fit framework
- How Luke's product-market fit framework differs from the lean product process
- Why achieve product-market message fit as opposed to product-market fit
- Why we also need to ensure product-owner fit
- How does the hero canvas help understand the customer mindset
- What framework can we use to ensure product-market message fit
- How to prioritize our sources of validation
- How to clearly identify our buying audience and offer in order to launch to success
- and much more